Retail is an activity of selling the products or goods and services to the consumers through a publicly available platform to earn a profit. The term, Retailer is applicable for those who take supply from the wholesalers and companies and sell the products to the customers. Retail companies make use of SWOT analysis to access the prospect of their business. They analyze the strengths, weaknesses, opportunities, and threats of their own company to progress in the market of retailing and compare their own position with the other companies in the market.
Below we are providing the 5+ Retail SWOT analysis Examples and Templates for your benefit in this regard.
The above example is the generic sample template of retail swot analysis. The above template focuses on the four factors in general. Identifying financial back-up is one of the strengths of a retail store. It clarifies the idea that whether a retail selling plan has the potentiality to venture in the retail business. The above sample template can help the Retail Company or retailer to plan a startup business, and to make recruiting strategies by analyzing the four factors within the company. The report itself is drawn on the wine retail distribution channel but is very much applicable to all and sundry retail channels due to its superior content.
Whenever the retailers of home improvement items run their business, they also keep an eye on their strengths, weaknesses, opportunities, and threats for their own benefit. Leadership is considered to be the main strength of home improvement in retail industries. They mainly focus on productivity and cost-saving factors. This template also talks about the microeconomic part of the home retail business. It gives a detailed view of how a home improvement retail business works. This template will also take you through the major questions that a home improvement retail business owner has to face. Its comprehensive nature is a guide to any retailer of this industry.
The above sample template discusses how a retail chain can successfully flourish its business by evaluating the strengths, weaknesses, opportunities, and threats within the company. This template is a sample SWOT analysis of Wal-mart, the biggest retail chain in the world. It shows the detailed information of the retail chain’s SWOT analysis and gives the analysis conclusion. Being a retail chain, naturally, it faces huge competition in the market and the retail chain needs to overcome the competition as well to ensure its survival. This template covers all the sections required to understand the retail business.
The above example is the medical or pharmaceutical retail store SWOT analysis template which examines their strengths, weaknesses, opportunities, and threats from the medical retailing aspect. In terms of the medical retail store, there is a huge competition in the market and all medical retail stores very much get affected by these external factors. This template covers about all the external and internal factors that a medical supplies retail company faces. It also gives the solution of how these threats can be minimized. Being a ‘necessity-category’ business, though a medical retail business will generally never go out of business, still in today’s times, one cannot afford to be lax in any way. Hence, such a SWOT analysis done once in six to twelve months is always a welcome move to ensure healthy survival.
The above sample template is specifically meant for fashion retail stores to identify their strengths, weaknesses, opportunities, and threats in the world of fashion. Being a very huge industry, and being one of the most trending industries, it needs to understand its place in the market. This template gives the list of all the possible threats that a fashion company may face, and it covers all the factors that work as factors of growth. Being at the forefront of change, fashion retails shops can never rest on their laurels and have to keep innovating with one trick or the other to keep attracting customers. Trends change overnight and that can pose a significant challenge to even the deepest of pockets in any retail field. So a constant SWOT analysis performed is a must if one wishes to survive in the fashion retail business.
The above sample template is about opening up of FDI or Foreign Direct Investment in the Indian retail market SWOT analysis. This template shows the detailed market share of the different retail chains that exist in the market. It also shows the change that the chains have gone through that led to their growth in the market. Since FDI is a hot topic of discussion in the Indian markets currently, it is very important to know about the outcomes of the SWOT analysis available above.
The above example is the generic sample template of a retail business swot analysis. The above template provides all the necessary details that a retailer or retail company needs to identify its strengths, weaknesses, opportunities, and threats. These four factors are the foundation to make a retail company successful. Most of the retail stores should look at the brand authenticity, pricing of the products, availability of the products, and customer services as their strengths. Opportunities can be the long term goals of retailers or retail companies. The threats are price wars with the competitors and decrease in customers’ demands for products from the retailers.
