Have you ever rushed to pick up your house phone, only to realize that it was a call from a telecommunications agency that was conducting a survey on their offered data plans? Telephone surveys are a popular data gathering method that many companies utilize for market research. This has helped many businesses acquire valuable information from a specified group of respondents.
But if you plan on employing this approach, you need to make sure your questions can generate the appropriate responses, and that the surveying procedure is carried out correctly. You may also see how to write the perfect survey.
From checking e-mails to answering phone calls, technology has changed how we go about our day in a vast number of ways.
Innovations and advancements in technology are helping us live our lives in a more efficient and agile manner like never before. In some ways, technology has also affected how businesses administer market research. This has carved out great opportunities (along with its pitfalls) for researchers to acquire useful business intelligence. You may also see meeting survey examples.
For one, technology gave birth to online networking, or to what we now know as social media. Twitter, Facebook, Instagram, LinkedIn, and Google+ are just examples of social networking sites that have helped expand the landscape in which market research is managed.
This has created an honest environment for consumers to provide unfiltered feedback toward brands that they like and dislike, which is why companies need to be wary of what their strategies are and how these may affect the way an audience perceive the brand as a whole. This serves as the perfect platform for businesses to build brand awareness and reach out to prospects from different demographics as well.
Technology has also paved the way for various means of data collection. Beyond the traditional methods of paper surveys and face-to-face interviews, technology has enabled researchers to obtain valuable data in such a way that is consistent and effective. Many of these studies are even conducted through website surveys that use advanced analytics to make it easier for researchers to draw conclusions from the gathered data.
This allows companies to learn more about the needs and demands of their target market to increase consumer satisfaction.
The telephone survey approach is just one of many advanced methods of market research. It is defined to be a systematic approach to data collection that is acquired from a sample population through the use of a standardized survey questionnaire. This is typically employed when there is a need for a company or an organization to collect information through public opinion polling due to how it maximizes response rates and maintains control over the quality of data.
Phone surveys are one of the most ideal methods of data gathering due to its wide scope and cost-effective nature as well.
But if you’re on the fence with your decision on whether or not the telephone survey method is something worth investing on, then try considering the following benefits of this approach:
Telephones are widely accessible in today’s age. Nearly everyone owns a telephone, be it a business or personal landline.
Although telephones may not be as popular as they were in the past due to the widespread use of mobile devices, many home owners and entrepreneurs consider telephones far more useful and practical than an ordinary cellphone. This includes individuals who do not consider themselves as technology literate, as well as those who live in remote areas where Internet coverage is extremely limited. You may also see product survey examples.
Additionally, since there isn’t exactly an option to put your telephone on silent, respondents are more likely to pick up your call and provide you with the necessary input for your general survey. Skilled interviewers can even gain access to hard-to-reach targets, especially in terms of B2B, and gain their trust to turn a random interviewee into a potential customer.
Telephone surveys are usually consistent from one caller to another. Questions are asked in a uniformed manner by trained interviewers in order to promote accuracy and precision in generating responses. Most, if not all, phone interviews are recorded by the company as well. This can help them monitor each call for any lapses that the interviewer has committed. You may also like survey questions to ask your customers.
For instance, if an interviewer says something that goes beyond company protocol, then he or she may face the necessary consequences. The recording can also be used by the company to observe and analyze the behavior of respondents toward new concepts (such as new products and services) or controversial issues (such as government disputes and preferred candidates). You may also check out job satisfaction survey examples.
A lot of people refuse to answer paper surveys and face-to-face interviews in fear that their identity would be exposed. Fortunately with a telephone survey, this approach provides the highest form of anonymity for respondents that wish to keep their identity and opinions completely confidential. You might be interested in Internet and computer survey examples.
Since calls are typically conducted at a random sequence, interviewers have a lesser chance of knowing who their respondents are. This ensures that the data collected are accurate and credible enough for market researchers to use, especially in the subject of controversial topics. You may also see how to write a survey questionnaire.
Telephone interviewers are provided a script to follow to make sure that each question is asked in the precise manner it is written.
While there may be a protocol to observe, interviewers are allowed to offer clarification and encouragement to respondents that can then lead to a higher completion rate. This avoids the possibility of generating missing or incomplete information by giving respondents the opportunity to raise questions and concerns regarding the questionnaire. You may also see training survey examples.
Questions included in a telephone survey are usually tailored to suit the circumstance at hand. It can be difficult to manage responses when everything is carried out quickly, especially with the possible time constraints involved.
As a solution to this problem, the emergence of the computer-assisted telephone interviewing system has made processing, handling, and storing data much easier for telephone interviewers. Here, real-time and past data can now be analyzed swiftly and effectively using the said system. You may also like how to design a marketing survey.
Many companies, small and large, use telephone surveys to receive feedback from their desired audience. This includes a customer’s intake on certain goods, or even the customer’s likelihood of purchasing a new product or service. But for it to elicit valuable results, a market researcher must go through several steps to conduct the telephone survey. You may also see hotel/restaurant survey examples.
When directing a survey, there is a great amount of time and resources that must be exerted into the campaign. This is why it’s important for the researchers to determine the primary purpose of the survey, as well as the type of information that must be garnered through the program. You may also like travel survey examples.
To do this, you can hold a meeting with managers from different departments, such as those responsible for handling the brand image, advertising, or business development.
You must then ask each of the department heads what information they would like to obtain from the telephone survey. This should provide you with enough insight as to the type of survey questions that may be asked. Be sure to note these down and offer your own set of questions that are relevant to their needs. You may also check out fitness survey examples.
Many companies that require clients and customers to fill out a form to register for a product or service at their office or store, or even for an online subscription, generate a customer list from such strategy.
You can purchase the list from a local telephone company in the area that you wish to conduct your survey as well. There are also other third-party companies that can produce this list for other businesses to purchase for a reasonable price. This combination of a customer and a non-customer list allows you to expand your market to different audiences. You might be interested in how to create and conduct a B2B customer survey.
Following what was stated in the first step, it’s now time to organize your questions in a clear and logical manner. Refrain from producing handwritten questionnaires as they may be difficult to duplicate or read.
Instead, type these questions down on a computer using a standard Word document, or via an online surveying application. You may include a few open-ended questions to give customers the chance to expound their thoughts even further for better analysis, but make sure to focus more on close-ended questions in a multiple choice format to make it easier for respondents to answer. You may also see training evaluation survey examples.
It’s also important to have the rough draft of the survey questions verified by the managers before starting the survey. This allows them to make any clarifications and adjustments with the questions until everyone is fully satisfied.
You have two options for this: you can either hire a pool of temporary employees to work on the survey until a specified time period, or assign a full-time set of workers to do the job. Make sure that everyone is properly trained before exposing them to any calls. You must also go over the instructions to ensure that everything is set accordingly. You may also like property survey examples.
An effective way to conduct a telephone survey is to select your calls in a random sequence. Say for example, you can call every fourth person on the list until you have completed at least fifty calls for the day. This will provide you with reliable results for your survey to be a success. You may also check out business needs assessment survey.
Over the years, technology has assisted in the enhancement of various marketing approaches for companies to use to their full potential.
Conducting simple surveys to collect important information from a desired audience has become a lot easier to execute thanks to these advancements, one of which includes telephone surveys. These telephone surveys are a far cry from the traditional surveying methods that were practiced decades ago, allowing businesses to generate valuable information from clients and customers in an efficient and effective manner.