Caitlyn Jenner’s iconic appearance in Vanity Fair’s July 2015 issue garnered a sale of 400,000 newsstand copies and became one of the most sizzling topics of that year. This goes to show that a magazine cover has an undeniably powerful audience impact that can help drive up a publication’s sales. Even with the advent of digital publishing and weblogs, the value and the production of magazines remain unreplaceable and still gather numerous buyers, especially those that are visually attractive. This is why it’s a constant challenge to have an excellent cover design to represent an entire issue.
If it’s not right to judge a book cover, why does it matter?
Magazine covers are integral to its overall appeal because they’re at the frontline of every magazine rack. They’re the very first thing that people see, and it is what draws their attention towards the copy. Why do you think the likes of Cosmopolitan and Elle pay prime stars and worldwide popular models to be in their every issue? It represents the entire magazine’s content and depicts an image or subject on what awaits the reader should they decide to check out the magazine. Therefore, it’s their prime marketing asset.
As of 2018, there are 7,218 magazines all of the United States, and who knows how much it has grown since then. While it’s revenues have plummeted down with the introduction of other online options, it fairly earned approximately $27 billion in 2017. With the steady number of printed publications, magazines are here to stay for a long time.
Without a doubt, the magazine industry is a tough competition to get into. If you want to get ahead, entice your audience with an awesome magazine cover by following the following tips below:
Too much and too little of anything is never good. While the best magazine put emphasis on its central image or the photo in the background, you’ll notice how they even out the surrounding texts so it’s noticeable without being distracting. That’s how text and image balancing works. One way to do that is to apply a proper typographic hierarchy where you place the magazine title at the top with the biggest and the boldest font style and the smaller texts below it. This allows an easier audience scanning because a person tends to observe anything starting from the top to the bottom.
Why stick to the boring serif typography when the possibilities are vast when designing a magazine cover? There are various typography styles that you can use. A mag cover isn’t restrictive, especially if you’re working on lifestyle magazines. Up your game and play with your type. Depending on your cover theme, you can use fonts that denote a vibe of mystery, old-school, and even perky. As an example, if you’re doing a vintage fashion magazine for a Halloween issue, you might want to get all spooky with typefaces such as chilly, smudger, and ludwig.
Colors are the most potent art element. They set the mood, define a theme, and influence someone’s perspective with just a few shades. They bring life to any graphic design layout; it’s imperative that your color should go along with your magazine’s theme. If you’re making a summer travel magazine cover, opt for fresh and bright shades that pertain to the season such as aquamarine, rose, pearl, and light blue. If it’s a company magazine cover, you can use desaturated shades and powerful hues such as red and navy to portray professionalism and integrity.
Sometimes, having an incredible focal image needs nothing more than the required teaser texts and a title. Never overload your magazine’s cover design with unnecessary embellishments. If you’ve observed famous magazine covers such as Esquire, Time, and Vogue, they release issues where they incorporate a lot of subtexts. However, they had certain magazine releases that had nothing more than powerful photography cover and a title or logo. An example of this is Time’s January 2, 1929 cover photo declaring Adolf Hitler as the “Man of the Year”, and Esquire’s “The Passion of Muhammad Ali” in April 1968. If you think your cover’s striking enough for your audience, relish that and add nothing more.
The most common dimensions for a magazine cover is 8.5″ x 11″.
The following are some of the most important components of a magazine cover:
Scientific American is the oldest magazine in America. It was first published in 1845.
Print magazines continue to be relevant in today’s scene across all industries. And even when they’ve turned to digital releases to adapt the ways of the digital world, its cover remains to be its most striking component. Designing a magazine cover remains to be a challenge for both amateur and professional designers. And it can be very frustrating for those who very little about graphic designing. Straighten the creases and worry no more! Our various magazine cover templates are here for your use. Find one that fits your needs the most and download now!