If there’s a list of the world’s most special occasions, Mother’s day would surely top the list. Calling the event as special and valuable would be the year’s understatement because it’s more than that. It’s a holiday dedicated to one of the world’s everyday heroes—mothers. If you’re planning an extraordinary treat for your customers during this wonderful holiday and pump up your sales figures, you won’t be the only one doing the same. Increase your visibility with a high-quality and attractive Mother’s day flyer to help market your product and services. Not sure what it looks like? Refer to the collection below.
A Mother’s day flyer or a holiday flyer is a printed advertising tool intended for distribution that centers on theme or season around the celebration of Mother’s day globally on the second Sunday of May.
The date was part of President Woodrow Wilson’s presidential declaration, where he regarded the occasion as a national holiday on May 9, 1914, but the event being a part of the American celebration did not start there. It can be traced to Anna Jarvis in 1908 following the death of her own mother. She organized the first-ever Mother’s day in St. Andrew Methodist Church to commemorate her memory and other mother’s sacrifices for their children. It grew popular, and soon, a majority of the states adopted the celebration.
It continues to be relevant nowadays as commerce, and business industries integrated the occasion’s fame to gain success. According to Statista, the forecast of 2020’s Mother’s day spending topped at $26.7 billion in the US alone, and it has been the highest since 2007. It became a lucrative business venture that both entrepreneurs and consumers can use to their advantage.
Even with the significant possibility of Americans spending more than they have ever been on Mother’s day, how can you be sure to succeed with the wave of competitors in the market? You need an efficient marketing tool to help you. A Mother’s day flyer might just be what you need. Follow the steps below to make a well-design business flyer:
Sure, you’ve chosen to make a Mother’s day flyer to match the upcoming occasion, but how do you want it to look like? Do you plan to make a floral flyer to represent a feminine layout or an elegant flyer to make it classy? Do you want to make your usual marketing flyer design except with the content that pertains to the upcoming event? It really depends on you, but starting with identifying what theme you want your flyer to have helps you determine what to include on the layout. These include fonts, color schemes, design graphics, and images among all others. This also gives you a mental picture of your flyer’s finished output, giving you an idea of what your entire layout’s result should be.
After taking care of your flyer’s theme, it’s time to gather your flyer’s content. When you do, isolate your content’s main idea and highlight it on your layout. This largely depends on what you hope to promote using the material. As an example, if you’re making a sales flyer to announce your store’s discounts during the season, emphasize the content’s promo detail and option. If it’s a promotional flyer spreading the word of a newly opened cafe on Mother’s day, make this information prominent on your flyer and include details if you’re having freebies and activities.
A full-text flyer copy wouldn’t be as impactful as a flyer layout that contains relevant photos or graphic illustrations. This boosts your advertising flyer’s visual quality and attractiveness because they are naturally drawn to materials with images. It nudges their intrigue and prompts to check what the material is all about because of a single photo. This also raises your brand’s credibility because people can see what the product looks like. If you’re making a flyer to introduce a flower or a gift idea store that people can stop by to buy presents for their mothers, there’s nothing more compelling than a photo in making them want to visit you.
You don’t have to put in a lot of details on your flyer to make it attention-grabbing. Focus on the basics. Make yourself reachable by including your business’ name, address, website, and contact details. That way, any interested customers can easily contact you. Next, feature your product and services and highlight only the best of your advantages. If you’re giving a promo, then focus on that instead of listing every bit of your business’ details. For example, if you’re distributing a spa flyer to entice people to try your new service with a 40% discount, put the discount rate in a bold and bright font and give only the core details about the service. This where images play an important role because they make up for the brevity of your content.
The important components of a flyer are: Goal Selling point AIDA (Attention, interest, desire, action) Graphic design Catchy headline
Here are some marketing ideas that you can do on Mother’s day to boost your sales:
Free gift-wrapping service
Offer exclusive discounts to mothers
Organize a fun family event
Providing a gift guide or questionnaire that can help spouses and children select the best present
Hand out essential freebies
If you’re looking for the perfect flower to represent Mother’s day, it’s carnations.
The most noteworthy moments only deserves the best. Mother’s day is among the year’s highlights, and consumers would likely flock stores and stalls the offer the best deals for them and their mothers. Show that you have the season’s exceptional offers with the help of our Mother’s day flyer templates. They come in various purposes to fit your every need. Download now!