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Being a part of an event’s advertising team can be stressful. Sure, you’re given the opportunity to unleash your inner Van Gogh but there’s always the chance of being a complete flop. The possibility of being ridiculed is always a factor, but it’s way worst when your efforts don’t serve its purpose. This is why designers need to create outputs that are as effective as they are good-looking.
One popular medium used for advertising is a poster. A poster is a piece of paper containing graphic and textual elements that is typically designed to be attached to a surface. They are frequently used to publicize a given event, a propaganda, or even an artwork.
We often associate poster designs with the average teenager’s bedroom wall. It’s easy to imagine it, a room filled with random posters. They can be anything from band posters to concert posters.
Imagine this, election day is coming.
It’s currently the campaign period and what do you see? Posters of politicians hung high and low. And it’s not just a single paper, you see multiple posters plastered on a single area. The sight of which may be irritating to some, but it caught your attention, didn’t it? Then the poster has served its purpose.
Posters may be stationary to a single area but the amount of people that pass the area in a week may be in the thousands. With this in mind, a single poster has the ability to reach a large audience.
Effective advertising posters are also very convincing. It has the ability to persuade you through its strategic design. Posters have the ability to communicate through graphics and concise text, allowing an audience to engage themselves in the simplest way possible.
Designing a event poster isn’t all that hard, you just need to know the proper elements to add to your design. Here are some tips for the perfect poster design:
Come up with a good idea. The best posters are those that are unique yet empowering. Think of anything that relates to the subject of your poster and then sketch it out. It doesn’t need to be a symbol with an obvious interpretation, you can create something that is relevant yet mysterious. Be clever with the elements you want to add and be playful with layering different ideas.
Make it readable. Even from a considerable distance, the significant points of your poster must still remain visible. The headline, or the poster’s main subject matter, must have the ability to demand attention. You can do so by using interesting wording and catch phrases that is hard to miss. You can also experiment with different font styles and sizes.
Have a clear layout. Even when you choose to design an over-the-top poster, you still need to be organized. Arrange your layout in such a way that readers may easily locate the information they are looking for.
Create a huge visual. This could be a photo or an illustration. Such visual shall represent the poster as a whole. This would be the poster’s point of focus, one of which an audience is quick to notice. This is usually added as either the center or the back drop of the poster’s layout. One of the best methods is to center the image and surround it with its supporting details.
Experiment with typography. Typography is a technique of arranging text according to a specific style. For the typical art junkie, there are strict rules applied to typography in terms of design. But when designing a poster, there are no rules. Take the liberty of doing so by trying different typefaces. You can use a type that conveys a certain mood or theme for your poster. With the perfect type and color, you won’t need images or illustrations anymore.
Utilize space. A standard sized poster isn’t actually much, especially if you want your poster to be both attractive and informative. But of course, you need to work with what you have. Take advantage of the space by adding elements of every type to your poster’s design. Maximize what you can by adjusting images and text. Remember, tight kerning can cause your text to look blurry at a certain angle and distance.
Emphasize significant details. This could be the important details of an event or a call to action. Amidst the creative chaos, this information must still be capable of standing out. You can emphasize such with size and color.
Remove anything unnecessary. Create a poster that is simple yet loud. You can do so by only adding elements that are essential to the poster’s message.