If you own a business that manufactures a product, you will surely want to communicate your products’ value to the customers without having to directly talk to your customers. One of the best ways you can do so is to make use of a product label. Product labels are perhaps one of the best means of communication between your brand to your target consumers.
With that, we give you some important insights regarding product labels, as well as some product label templates and examples that you can use. You can also make use of these as your source of inspiration if you are to create your own product label design.
Knowing the elements of a basic product label design is important if you want your brand to get differentiated from your competitors. With that, here is a guide of the main elements, design-wise, of a product label.
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Your product label is a big factor in your branding. This is why it is important that you should create a product label that would keep your brand image as consistent as possible. Here are the steps that can guide in creating a product label that keeps you on track of your branding.
To start creating a product label that helps you start strong, you have to first determine the elements you want to include in your product label. A basic label usually contains your brand logo, your product name, and other graphics. If you are to create a basic product label design, do away with including a lot of elements because that will only make your product label design look cluttered.
Always make it a point to start by having a basic layout because this gives you a good start in creating your product label. Make sure that the layout you choose can help you in effectively assigning positions to the elements that you have chosen in the first step. Also, ensure that the layout you choose is appropriate to the size of your product.
Before starting with the actual design for your container, also make sure that you will be able to decide on the right product label size for the container of your product. This is to ensure that when you are finally going to stick your product label design on the container of your product, it will not look too small or too big and will also be aesthetically pleasing.
It is now time for you to create your actual product label design. Whatever design you come up with, always make sure that it is brand-consistent. A brand-consistent product label design is important for your business because it makes it memorable and distinct from your competitors. Your consumers will also have no trouble in singling out your product among other similar products.
Right after finalizing the design of your product label, you must decide on the right stock as well as the finishing you want to apply on your product label design and even on the stock itself.
There are two types of stocks you can choose from for your product label design: paper and vinyl. If you are on a budget, opt for paper because it is an all-around stock that is way cheaper than vinyl. If you want to secure durability, opt for vinyl because it is waterproof, unlike paper.
As for the finishing, you can choose among matter, gloss, and high gloss coating. If you want a rustic and homey feel, opt for matte. If you want a premium look, opt for gloss. If you want a reflective and UV-resistant finish, opt for high gloss coating.
If it is still your first time designing your own product label design, you might want to consider knowing these simple tips to guide you.
Product labels are the printed information attached to most retail products. This information is used to identify the contents of a product. Product labels are usually used as a medium of communication between the manufacturer of the product to its target consumers.
The purpose of product labels is to make its identity known to its potential buyers. The information written on product labels are the ones that are relevant to the consumers to the point that it would encourage them to make a purchase.
Product labels do more than help the consumers identifying your products. Your product label plays a crucial role in spreading awareness of your brand as well as in making your product look desirable to your target consumers.
The primary function of product labels is to make your products identifiable by your buyers and differentiate it from your competitors who also offer similar products as yours. Since product labels are the first point of contact between your products and your consumers, you have to make sure that you will be able to create the best first impression possible.
We hope that you are able to learn a thing or two with the help of the product label templates and examples that we have included here in this article. Do not worry about starting with basic and simple designs in your first attempt at creating your very first product label design because all great and world-renowned product designs that you know now came from simple and basic designs. For more related articles, you may also see these label examples, templates, and design ideas.