Since then, traveling is always a joy for most people. Places are now accessible, whether you go to the beach, mountain top, and different wonder of the world. Because of the demand, travel agencies have taken advantage of pushing in the increase of competition in the industry. One way to compete from the rest of the agencies globally is through a brochure. A tourist brochure is the best way to promote your travel offer. It has everything in it, from the destinations, the hotel, to the restaurant. So, check out some travel brochure examples below for your guide.
A travel brochure is a creative document that serves as a marketing strategy for travel agencies. It also includes a list of travel destinations, travel activities, tourist guides, and shops.
Many people want to travel to unwind, relax, and just escape from the clamor of the city. Because there are planes, buses, and private vehicles, it is now easy to move around different towns. Whether in the islands of Korea or Thailand, it is far easier to travel with an agency that will secure your trip to be a success. According to a report analysis by Statista, travel agencies project to grow up to $17.3 million in revenue in the coming years. This assessment goes to show that there is a continuing rise in the population of agencies. Which also increases the competition. Therefore, developing advertisements is substantial.
Making a DIY tour brochure is fun and exciting. But remember that it can be complicated when you do not have enough details to add to it. Since it follows a format, you are probably doubtful about your creative plans. But do not worry. We list the steps below for you to follow when making a business brochure.
In making a marketing brochure, you always have to start by knowing your target marketing. Since an advertisement is useful when it fits well with the people’s interests, you have to focus on that aspect. Research about them and identify if you want teenagers, adults, or family destinations. With this, you or a graphic design will know what content and design elements are suitable for your brochure.
In this section, know that this is your chance to get your clients’ interest. This is also a way where you can gain your profit. You have to list all your travel packages, including round trip promos, a three-night stay in a Villa, and free breakfast on the first two nights of stay. Adjust the cost to fit well with the budget standards of your target audience. Traveling should never be a burden on people. Their amenities and activities should be worth the money they will pay for. When you prioritize this, you will gain your clients’ trust.
Photos are an essential part of a travel brochure. It acts as a preview of the place that the potential customer would see. Travel brochure also serves as a travel agenda that will guide the tourist throughout the travel. So, be catchy and relevant enough to add high-quality photos of modern cities, museums, and picturesque travel places. You’ll drive more interest when you consider this.
Apart from images, maps and directions also play an essential role in any travel brochure. The maps and directions are necessary for the tourist. It will help them create a mental picture of where travel destinations and activities take place. Using a trifold brochure will secure the placement of maps and directions.
Aside from the content, creativity helps you in gaining more attention. With your brochure, be creative enough to put colors and design elements in it. Place attractive design at the front cover to ensure that your target will flip through the pages. So, when they are travel planning, your agency could be an easy option.
Travel brochures serve as an advertisement for particular travel destinations that is useful for tourists.
A good brochure must be informative. It should be useful for travelers with comprehensive content and quality images.
It must end with a call to action. Try to put photos that will drive attention.
Traveling is more fun when people do not have to worry about their itinerary and travel budget. Good thing, there are travel agencies that will help you with that. If you are among those that cater to provide convenience to travelers, make sure to advertise what you can offer. Follow the guide above to create a travel brochure that will be useful for people’s future travels.