When you think of campaign speeches, the first thing that pops out of your mind is election period– be it a presidential election or a school-associated election. But just like a persuasive speech, you must be able to get your message across the public otherwise, they would never vote for you. Sure, you are famous and well-loved by the public, but what makes you different from the rest of the other renowned and beloved politicians and other student leaders? That is where you need to stand out from the rest of your competitors.
All competitors promise the same thing– programs that will benefit the masses and a better state of living. Take for example the victory of current Philippine President Rodrigo Duterte. In the 2016 national elections, he won in a landslide vote. Despite his many controversies and jokes bordering on insults, he is seen as a genuine genuine person who speaks from within (no matter how offensive he may seem). But perhaps what made him win the elections were the promises he made to the Filipino people such as: shifting to a federal form of government, addressing abortion and contraception issues, creating an improved agrarian and tax reform program, and forging a partnership with China while maintaining strong relationships with the United States, among others. You may also see youth speech.
Campaign speeches do not only try to persuade the masses to vote for them, but also to do their best to excite, and motivate, and compensate for weaknesses in other parts of the campaign. Good speakers try their best to make it look natural, but truth be told, it is actually harder than it looks. There are some specific techniques that you can apply in order to make your speech more effective. Whatever purpose your campaign speech will be used for, make sure that you deliver it in a way that will convince everyone that you are the right candidate for the job. You may also see Self-Introduction Speech.
Speak slowly. Never, ever rush your campaign speech. If you do so, you might end up not making sense at all. Even when your content is top-notch, but if your delivery and speaking skills are not really good enough, it will not mean a thing, especially to your audience. Research actually shows that people fear delivering a speech more than death itself. It is perhaps because of the anxiety and tension placed on you as you give your speech. To deal with that, just breathe in the middle of your speech. The moment you begin inhaling and exhaling, use that time to recover the words that you are going to say and then, continue your speech.
Talk to the audience like you’re having a conversation. Talk casually, but not too casually. Remember, when you deliver a campaign speech, the audience is not going to be just your friends, but also your colleagues, peers, former instructors, and people with authority or power. Though it does not hurt to crack a joke once a while to lighten the atmosphere, make sure that it is not only the jokes they recall. Speak casually, yet speak in a way that the public’s undivided attention is needed. You may also see orientation speech.
Keep your words simple and direct. Students are known to have a short attention span which makes it a challenge for the candidates to get all their points across without boring the audience halfway. Deliver it in a way that is short and easy enough to make your audience understand all the points that you are trying to emphasize, especially with your promises. You may also see presentation speech.
Read it aloud to see how it sounds. Best to try and practice your speech in front of a mirror. Try to visualize yourself speaking in front of the student body. Once you’ve done so, rehearse like it is going to be your first and last speech you will be delivering to the students. If ever you need assistance in doing so, it is best to grab a friend to help guide you on the points you should emphasize. You may also see motivational speech.
Tailor your message to your audience in specific ways. Before you start writing, think about the audience you are addressing. Who is this speech for: the students or the general public? Remember, content is king and presentation is queen. Even though there is no right or wrong way in presenting your speech, each type of audience is different that the same campaign speech would have the same expected impact twice. Understand your audience well enough to make adjustments to your speech as to custom-fit the necessary points you wish to deliver towards them.
Outline your speech. All forms of writing has a beginning, middle and end. Outlining your thoughts first will help you stay on track as you write the speech. The beginning needs to catch people’s attention and raise the questions you’re going to answer. The middle needs to provide the answers, and the end connects the answers back to the questions. In very simple terms: You tell them what you’re going to tell them. Then, you tell them. Then you tell them what you told them.
Make your point quickly. Once you begin your speech with a theme or a main idea, go directly with what you are trying to say. For example, if you beat around the bush too much, you will not be going anywhere. You have to convince them to listen to you. There’s a lot of ways to get this done. You can use a story, a challenge, a joke, or just vividly describe a problem. You just need to get the audience’s attention quickly. Earn their attention and don’t expect it to come to you. You may also see informative speech.
Support your theme. Once you’ve got their attention, don’t let go. The middle of your speech needs to explain the issues you raised in the introduction speech and convince people that you can do something about them, but you need to vary the way you tackle the issues.
You want to have a good mix of facts, feelings, and action. If you only talk facts, your audience will get bored. Only talk feelings, and you’ll wear them out. Only talk action, and it invites disbelief, because you haven’t offered enough factual and emotional support for your argument. You may also see thank-you speech
Raise the stakes at the end. The conclusion is just as important as the introduction. It’s the last chance you have to leave an impression, so make sure they remember you by raising the stakes.
Make it bigger than that—something that makes them feel weaker for not supporting you and stronger for supporting you. You may also see appreciation speech.
Play to your strengths. Identify which appeals you have on your side and emphasize those aspects of your argument. Should you be lucky enough to have all three, you don’t have much more to do than make sure all the words of your speech are in the right order. However, most arguments are going to be weaker or stronger in one or more areas.You may also see declamation speech.
If your biggest appeal is associational, your argument is less about specific points than it is about you. Design your speech to emphasize your biography and why it makes you trustworthy. People elect a person, not a set of ideas.
If your biggest appeal is emotional, keep your speech short, so that the audience doesn’t notice the logical flaws. Foe example, adjust your energy level to the audience’s. If they’re agitated, start slowly. If they’re bored, then start off at a higher energy level. Always work to an emotional crescendo, however. Never start at the emotional level you want to finish at. You may also see informative speech.
If your biggest appeal is logical, break up the facts with feeling. You can’t risk boring your audience to death, so you need to break up your logical propositions into bite-sized chunks. Think of it as the spoonful of sugar principle—a spoonful of sugar makes the medicine go down.You may also see welcome speech.
Make your audience understand with clear logical appeals. Logical appeals are actually the strongest appeals, but they are the slowest to take effect. It takes longer to make someone understand a problem than it does to make them mad–or make them believe you’re a part of their group.You may also see farewell speech.
Stoke the passions of your audience with an emotional appeal. Emotional appeals are some of the most powerful appeals, particularly when you want to turn your audience against something or someone.
Whether you end up winning or losing at the end of the day, accept that defeat with grace and humility. Never allow that loss to discourage you in doing better the next time around. Adapt, learn, grow, and observe. Even in victory, there is always room for improvement. The art of persuading others is an art that takes time to master. It is a slow and long process, but you will eventually get there. Keep that head high and walk in confidence! You may also see leadership speech.