Do you have a passion for writing books? Do you want to earn money through your creations? If you do, then you are in the right place. Writing books is not your typical daily job as an author needs to have the right plot and ideas to fill those pages. Many authors nowadays publish books for entertainment, but little do they know, they can earn through their books by having a well-developed book marketing plan.
A book marketing plan is a series of steps and processes that authors need to do to successfully introduce their books to the market. If authors want to earn through their creations, they have to treat their books as a business. Authors need to learn about marketing strategies so that they can come up with compelling ideas in selling their books to the target market. It provides strategies and channels in marketing that are effective when it comes to gaining sales.
A Statista report revealed that 8.5% of authors got rejected by publishers more than a hundred times before selling their books. Due to this, many authors turn to self-publishing, and they learn about a book marketing plan. Here are some steps and guidelines for you to follow if you want to create your book marketing plan.
Whether they be cookbooks or autobiographies, you must know your target audience. It is an integral part of your marketing plan since it is how you can gain a good number of readers. Your target audience should be in line with the type of book you’re marketing to ensure that you’re going to increase sales.
You have to strategize in creating your book marketing plan. Strategies are essential because it provides a smooth way during an operation, and it also offers new ideas into crafting creative channels for your book marketing plan.
Sometimes having a great book cover isn’t going to grab enough attention. Given that technology modernized the economy, it is only natural to consider digital marketing for your book. For example, you can also make use of sites, social media, and other online advertisements to promote your book.
Gantt charts can be useful in your book marketing plan. It helps you keep track of the activities during the marketing plan development so that you can do them according to the schedule. It acts as a timeline of your marketing plan that guides you throughout the whole planning process.
Yes, you can hire a literary agent, but it can be pretty expensive. In paying a literary agent, you have to give them 15% of your total earnings as you sell your book. Literary agents are the bridge between an author and a publisher. They are also responsible for managing book sales, publication, production, and contracts.
The price of your book should be in line with the cost of its publication. It is how you can ensure that you will gain the right profit for writing a good book. The price of your book also depends on who does the publishing, whether it is yourself or the publishing company.
Yes, you can include a book launch in your book marketing plan. It is the right way of showcasing your books and yourself as an author. You can send out invitations via email, or you can give them to your friends and family.
As you can see, a book marketing plan is essential if you want to profit from writing books. It is a crucial tool that helps authors gain a good profit by creating effective ways of selling their books in the literary market. An author should know the value of a book marketing plan. Creating it might be long and complicated, but it is how an author will successfully achieve the marketing goals for their books.