Do you have a passion for writing books? Do you want to earn money through your creations? If you do, then you are in the right place. Writing books is not your typical daily job. An author needs to have the right plot and ideas to create a good book. Many authors nowadays publish books for entertainment, but little do they know, they can earn through their books by having a well-developed book marketing plan.
Many book authors struggle to market their books because of the lack of resources, and there are also many competitors in the literary industry. Of course, they can always submit their work to a publishing company, but it’s going to take time since publishers still need to assess the whole manuscript, and there is a small chance that their book is going to get published. A statista report revealed that 8.5% of authors got rejected by publishers more than a hundred times before selling their books. Due to this, many authors turn to self-publishing, and they learn about a book marketing plan.
A book marketing plan is a series of steps and processes that authors need to do to introduce their books to the market successfully. If authors want to earn through their own creations, they have to treat their books as a business. Authors need to learn about marketing plans so that they can come up with effective ideas in selling their books in the market. A book marketing plan can help and guide an author throughout the publishing and marketing process of his or her books. It provides strategies and channels in marketing that is proven effective when it comes to gaining sales. Writing and publishing books is not an easy job. Authors will need proper planning and preparations before getting into the actual work, and there is no other better solution than a book marketing plan.
Books are literary tools that are used in every field of our economy. People read books either to learn or entertain themselves during their past time. There are many different types of books around the world, and it also has different kinds of purposes, such as cookbooks, storybooks, academic books, fictional books, autobiographies, etc. So, before you devise a book marketing plan, you need to craft a good book first. Below are some tips and guidelines that might help you in writing a great book.
1. Determine what type of book you want to write. There are many book varieties to choose from. Make sure that you choose the variety which is popular so that your book will be in demand of the consumers.
2. The second thing you need to do is to develop a draft. If you’re creating a story, a draft is where you determine the characters, settings, and story plot. But if you decided to write informative books, a draft will be the outline of the contents of your book.
3. You also have to remember that how you transition the contents of your book is also important. It is how you keep a good flow of the books’ content since readers like it when a book has a great transition.
4. You should always proofread your book so that if there are any mistakes, you can immediately make necessary corrections. Errors should be handled before a book is published because it can stain your reputation as an author when you publish a book with errors in its content.
There are many sample plan templates available online, but if you want to create your own book marketing plan, here are some steps and guidelines for you to follow:
In developing your book marketing plan, you should determine who your target audience should be. It is an important part of your marketing plan since it is how you can gain a good number of readers. Your target audience should be in line with the type of book you’re marketing to ensure that you’re going to gain sales.
You have to strategize in creating your book marketing plan. It is how you can ensure that you will have an effective marketing plan and have a smooth operation during the process. Strategies are essential because it provides a smooth way during an operation, and it also provides insights into crafting creative channels for your book marketing plan.
Gantt charts can be useful in your book marketing plan. It helps you keep track of the activities during the marketing plan development so that you can do them according to the schedule. It acts as a timeline of your marketing plan that guides you throughout the whole planning process.
Given that technology modernized our economy, it is only natural to consider digital marketing for your book. For example, your book can be in the form of an ebook because they are more convenient than a hardbound book. You can also create a website where you can showcase your books and a bit of information about yourself as a self-published author.
Yes, you can include a book launch in your book marketing plan. It is a good way of showcasing your books and yourself as an author. You can send out invitations via email, or you can give them to your friends and family.
Yes, you can hire a literary agent, but it can be pretty expensive. In paying a literary agent, you have to give them 15% of your total earnings as you sell your book. Literary agents are considered as the bridge between an author and a publisher. They are also responsible for managing book sales, publication, production, and contracts.
The price of your book should be in line with the cost of its publication. It is how you can ensure that you will gain the right profit for writing a good book. The price of your book also depends if a publisher publishes it or you published it yourself.
As you can see, a book marketing plan is essential if you want to profit from writing books. It is an essential tool that helps authors in gaining a good profit by creating effective ways of selling their books in the literary market. An author should know the value of a book marketing plan. Creating it might be long and complicated, but it is how an author will successfully achieve the marketing goals for his or her books.