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Marketing Manager CV
Elena
Voss
Marketing
Manager
CONTACT
elena
.
voss
@
email
.
com
+1 (555) 823-4197
San
Francisco
,
CA
linkedin
.
com
/
in
/
elenavoss
elenavoss
.
com
S KILLS
Brand
Strategy
Digital
Marketing
Campaign
Management
SEO
&
SEM
Content
Marketing
Analytics
&
Reporting
Social
Media
Strategy
Team
Leadership
LANG UAG ES
English
Native
German
Fluent
(
C
1)
French
Intermediate
(
B
1)
EDUCAT ION
MBA
,
Marketing
Stanford
Graduate
School
of
Business
2014 – 2016
B
.
A
.
Communications
University
of
California
,
Berkeley
2008 – 2012
CERT IFICAT IONS
Google
Analytics
Individual
Qualification
· 2023
HubSpot
Inbound
Marketing
Certified
· 2022
Hootsuite
Social
Marketing
Advanced
· 2021
Elena
Voss
Marketing
Manager
—
data
-
driven
brand
strategist
with
8+
years
of
experience
scaling
B
2
B
and
B
2
C
growth
programs
.
Strategic
marketing
leader
with
a
proven
track
record
of
driving
revenue
growth
,
building
brand
equity
,
and
leading
cross
-
functional
teams
.
Expert
in
omni
-
channel
campaign
management
,
customer
acquisition
,
and
marketing
analytics
.
Passionate
about
translating
complex
product
value
into
compelling
market
narratives
.
EXPERIENCE
Marketing
Manager
·
Driftwood
Analytics
,
Inc
. ·
San
Francisco
,
CA
Jan
2020 –
Present
Lead
a
team
of
5
across
brand
,
content
,
and
digital
marketing
for
a
Series
B
SaaS
analytics
platform
.
Senior
Marketing
Specialist
·
Northlight
Commerce
·
Oakland
,
CA
Jun
2017 –
Dec
2019
Owned
demand
generation
and
brand
marketing
for
a
mid
-
market
e
-
commerce
platform
serving
200+
retail
brands
.
Developed
and
executed
the
go
-
to
-
market
strategy
for
2
new
product
lines
,
generating
$
4.2
M
in
pipeline
within
the
first
6
months
.
—
Increased
organic
traffic
by
180%
year
-
over
-
year
through
a
comprehensive
content
marketing
and
SEO
overhaul
,
resulting
in
48
k
monthly
blog
visitors
.
—
Reduced
customer
acquisition
cost
(
CAC
)
by
34%
by
reallocating
paid
media
budget
toward
high
-
intent
channels
and
refining
audience
targeting
.
—
Launched
a
customer
advocacy
program
that
lifted
net
promoter
score
(
NPS
)
from
42
to
68
and
produced
12
case
studies
with
measurable
ROI
.
—
Managed
a
$
1.8
M
annual
marketing
budget
,
delivering
4.2
x
average
return
on
ad
spend
across
all
digital
channels
.
—
Architected
an
automated
email
nurture
sequence
that
increased
lead
-
to
-
opportunity
conversion
by
52%
and
generated
$
1.1
M
in
attributed
revenue
.
—
Planned
and
executed
8
industry
event
campaigns
(
booth
,
speaking
,
and
virtual
),
driving
1,400+
qualified
leads
at
an
average
CPL
of
$
187.
—
Built
the
company
'
s
first
affiliate
and
partner
marketing
program
,
contributing
$
620
k
in
partner
-
sourced
revenue
in
the
first
year
.
—
1 / 2
Marketing
Coordinator
·
Pinnacle
Media
Group
·
San
Francisco
,
CA
Sep
2015 –
May
2017
Supported
the
marketing
team
across
content
production
,
social
media
,
and
campaign
analytics
for
a
portfolio
of
B
2
B
tech
clients
.
KEY
ACHIEVEMENT S
&
AWARDS
2024
Marketing
Excellence
Award
,
Driftwood
Analytics
—
for
outstanding
contribution
to
Q
1
product
launch
success
.
2022
Finalist
,
B
2
B
Marketing
Awards
—
Best
Demand
Generation
Campaign
(
Northlight
Commerce
).
2021
Employee
of
the
Year
,
Northlight
Commerce
—
recognised
for
cross
-
functional
leadership
and
revenue
impact
.
VOLUNT EERING
&
INT EREST S
Women
in
Marketing
SF
—
Mentor
,
quarterly
workshops
on
career
development
and
digital
marketing
skills
.
Code
for
Good
—
Volunteer
marketing
consultant
for
non
-
profit
tech
education
programs
.
Outside
of
work
:
trail
running
,
analog
photography
,
and
fermenting
hot
sauce
.
Redesigned
the
company
website
and
product
pages
,
improving
bounce
rate
by
22%
and
time
-
on
-
page
by
45
seconds
.
—
Coordinated
the
production
of
40+
blog
posts
, 12
whitepapers
,
and
6
webinar
series
,
contributing
to
a
60%
increase
in
marketing
-
qualified
leads
.
—
Managed
social
media
calendars
across
LinkedIn
,
Twitter
,
and
Facebook
,
growing
combined
follower
count
by
14
k
and
engagement
rate
by
2.8
x
.
—
Developed
weekly
and
monthly
reporting
dashboards
in
Google
Data
Studio
,
enabling
the
team
to
optimise
campaign
spend
in
real
time
.
—
2 / 2
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