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Quick, if you had to describe your company in a brief statement, how would you do so? That question often serves as the foundation for many company profiles in existence. People all over the world can easily sum up what Apple and Starbucks, for example, are all about. Yet for every Apple company profile or Starbucks company profile we see, there are countless other lesser-known profiles out there just waiting to be discovered. For those looking to create their own company profile or company description, scroll on to learn more and to find the best company profile template from our generous list.
For a simple definition of the term, this is the professional introduction of one’s company to the public. Within the short profile, customers and investors can learn what your products and services are, along with your goals and values through either outright statements or subtext. People who create business plans and other important documents often include a company profile sample to give their readers a more complete perspective of what they have to offer.
While you can always get a company profile example online or download a template, it pays to learn how to write one from scratch. Having said that, the process need not be overly difficult for those who are new to it. Just follow these steps and you should do just fine.
Near the start of your profile is where certain info must be placed. This will include the name of your company, your physical location, any contact list information you may want to divulge, your website URL, and your establishment date.
Next will be a short summary of what your company has been through. You may also include important events such as expansions, any mergers, and when your signature products or services were introduced. Doing so will give customers enough knowledge of where you’ve been.
In addition to that brief history lesson, be sure that your mission statement and values are at least partially stated within the company profile. The reason for this is to help give your customers more reasons to trust and believe in your company as a brand.
One of the last things you will want to include would be the accolades won by your company. Doing so will allow these wonderful examples of achievements to serve as the icing on top. After giving them reasons to care, specifying your achievements will only serve to further add to your legitimacy.
It may not require more than a few sentences at the very least. The point here is to include necessary information about your company, provide insights on what you are all about, and what you have accomplished. All of those can be expressed in a concise manner by anyone with extensive report or article writing experience.
A company profile describes what your company is all about in a brief manner. Meanwhile, an executive summary does not have to include anything about the company as a whole. It can be about a company’s overall business strategy, for example. What they have in common is that they are mostly quite brief.
Yes. It is perfectly acceptable and easy to send clients a copy of your company profile via email. This can be part of your branding strategy even.
With a company profile, you are in a better position to let others know what your business is all about in just a few sentences. Besides official process documents, these can be openly seen by your customers on your website, social media platforms, and other public domains. Now that you’re better educated on this topic, all that’s left is to decide on how you will make your own profile. Should you craft one with your own words or get some help from a free company profile template? Decide quickly so you can act as soon as possible!