Almost everything can be done on various digital platforms, from shopping for your personal stuff to fulfilling your professional duties. In fact, Statista’s December 2019 demographic anticipated that there would be 293.9 million internet users in the United States for this year. This is why it is not surprising why businesses, like real estate, hotels, and many others, are constantly plotting weekly, monthly, or even 1-year projects that involve social media strategies and actions. Each of these tactics and activities is compiled in what we know as a digital marketing plan. Satisfy your curiosity by taking a look at these 5+ Digital Marketing Plan Examples in PDF, Microsoft Word, Apple Pages, and Google Docs file formats.
A digital marketing plan is a document that thoroughly details the arrangement of marketing efforts to achieve target consumers and their awareness of a certain product by digital means. According to Shreyasi Ghose, such a plan highlights the distribution of marketing resources in the most effective and efficient manner. She added that it serves as a smart guideline for any operation that pertains to a marketing agenda. Evidently, a digital marketing plan is a good tool that helps in mapping out promotional campaigns systematically. So, it is safe to say that having one decreases the probability of failing any marketing undertaking.
Marketers need enough and to spare pieces of information for them to come up with all sorts of marketing plans. Knowing how competitive the business world is, you have to be very meticulous in researching these details. In Philip Kotler and Gary Armstrong’s “Principles of Marketing,” it has been stated that the essential points of marketing research consist of the latest data regarding the market environment, competitors, and segments. By learning the aforementioned specifics through extensive research, marketers will have no trouble structuring an advantageous set of strategies in the matter of marketing organizations, engagements, upkeeps, as well as enhancements.
A digital marketing plan can be considered effective if it is presented clearly and thoroughly while maintaining formal, rational, and dynamic features despite its complexity. For us to ensure that you get to make one with such properties, we have prepared a list of steps below that you can refer to.
A particular market is filled with multiple business players. And, each of them has a team of marketers that also longs to surpass you and the others. Start your turn by learning where your company is currently standing when compared to your business competitors. You can easily do this by conducting an analysis of your company’s strengths, weaknesses, opportunities, and threats. Through these internal and external factors that you will be unveiling, you can get a hint of what actions to carry out.
It is very important for you to know the very nature of your target market. Implementing careless activities without a clear understanding of its environment, behaviors, and preferences can negatively affect the value of your products and services’ promotions. More importantly, you have to be very specific in identifying your niche market. Presenting your subjects, in general, will cause some points to go astray. Therefore, specifications, such as sexes, ages, household structures, geographic locations, and incomes, are must-haves.
Whether you are an executive, a manager, or a regular employee, the process of outlining provides professionals with many benefits. It is best to incorporate such a process’s benefits to your digital marketing plan’s goals and objectives. Doing so narrows down your focus. Thus, putting you in the advantage of organizing your thoughts more appropriately. Not only that, creating an outline of your goals and objectives helps you in researching the necessary details easier and faster.
There are more than a dozen digital marketing strategies. Few good examples of these are search engine optimization (SEO), content marketing, and social media marketing. Always make time to study on what marketing strategies you will be adopting. In choosing, you have to make sure that it suits to mitigate or eliminate your marketing complications, as well as revamp your marketing pursuance.
The success of a digital marketing plan is nothing without sacrificing some resources, especially on the financial aspect. Even though such an undertaking is costly in many ways, always remember that the results in the long-run are all about increasing your company’s profitability. Somehow, it is a win-win situation. However, if you feel a little bit tight in your funding, there are always financial alternatives that you can turn to.
The three types of digital media are owned media, paid media, and earned media. Owned media, as the name implies, are digital media that your organization possesses, such as your company blogs, websites, channels, and social media accounts. Paid media refer to the advertising slots owned by other organizations that can be acquired through payments. Lastly, earned media involves online postings, features, and shares that are done by other individuals or groups regarding a certain company’s products or services.
According to Bad Penny Factory, the average annual budget for a digital marketing campaign is USD 30,000 to USD 145,000. However, the digital marketing company said that the price might vary on the business’s sizes and digital marketing programs that companies will be availing.
A SMART goal is an abbreviation that stands for specific, measurable, achievable, realistic, and timely. It is a guideline in setting up a project intention that prevents stakeholders from being inundated by its immensity.
Digital marketing is an important facet in today’s digital era. With that being said, corporate entities who plan in using such a strategy must be thorough, precise and must pay great attention to every area. And, there is no better tool to help document the areas and their corresponding specifications than a digital marketing plan.