Differences between a Brochure and a Pamphlet

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While brochures and pamphlets are comparative and have the same purpose, there are still quite a few differences between the two. However, many people still use pamphlets and brochures interchangeably and sometimes describe the word with the other. That’s because when you look up this two in the dictionary, they can be a synonym to one another.

Before we go further with the differences between the two, we have to know what they are. As we all know, brochures and pamphlets are the two terms broadly used for marketing purposes. These two can be used in a sort of informational material about the business, it can be about their company, products or services, or even for promotional purposes. Read on to give you a full understanding of how these two differs from one another.

But first, let’s define brochures and pamphlets.

What Is a Brochure?

brochure

Source

A brochure is a common marketing tool used to advertise a product or a service and has either a few pages or single page folded a few times. It contains images and information that emphasizes the company’s products or services. Brochures are usually unbound but they can also be bounded, which is why some people refer to it as a booklet. Some brochures also take the form of a flyer that is usually folded once or two times and can be double-sided. These are usually what is seen at events like B2B trade shows.

Most brochures come in two kinds: Bi-fold brochures and trifold brochures.

What Is a Pamphlet?

pamphlet

 

A pamphlet is a small, unbound single subject leaflet and has a lesser information as compare to a brochure. It consists of a single paper where the information is placed on both or one side to promote an item or to give information about the event. A pamphlet commonly has a single topic with a straightforward information that aims to make the readers understand the topic easily, which is why pamphlets are usually used for informing rather than to do direct selling (which is the function of a brochure). It is also a non-periodical printed publication mainly written for people without such knowledge about something or someone.

Pamphlets have three main types: civic, cultural, and educational. Each of this type is designed to provide different information.

Differences between Brochures and Pamphlets

Although these two are quite similar, they are not the same thing. One of the major difference between the two is how they are used. Brochures are for commercial use while pamphlets are for non-commercial use. Let;s take a closer look at how these differ from one another.

Purpose

Size

Paper

Price

Folds

Other specifications of Brochures and pamphlets

Brochures

Pamphlets

What Isn’t a Brochure or a Pamphlet?

Flyers

flyers

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Flyers are a single, one-sided page design that is great for announcing events flyer or advertising flyer about openings for new business or establishments. These are smaller scale than pamphlets or brochures and only contains few texts. Flyers is sometimes used for promotional material since they are a cheap way to quickly relay information about something. However, flyers are less effective to use in products or service advertisement because people will only take a glance at it then eventually throw it away.

Rack cards

rackcards

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Rack cards are smaller than flyers usually about 4″ × 9″ in size but they are as effective as brochures or pamphlets. They are perfect for advertising local events, individual products, or services as they contain detailed information so that the readers can quickly look over the card and understand everything easily.

Magazines

mag

Source

A magazine is a periodic publication that contains different topics and articles along with different images and illustration design. They are also used to feature products, services, and other advertisements. They are also printed on a glossy paper with different colors and varies in size and in page length. Compared to brochures and pamphlets, magazines are more detailed and offers different topics and articles throughout the entire publication.

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