Does your business specialize in providing cleaning services? Do you have difficulty in promoting your business? If you do, then you have come to the right place. It is no wonder that you are experiencing difficulties in promoting your cleaning business, considering that there is a tough competition in the industry. But how about you try a cleaning company brochure? It is the perfect solution for your troubles in promoting your cleaning company.
Cleaning companies are establishments that offer residential and commercial cleaning services. Many people require their services. Some individuals don’t have the time to clean their household because they are too busy doing other important things. A cleaning company must acquire a good number of customers so that they can profit. There are also challenges that the staff of a cleaning business experience as they do their job. A statista survey revealed that sand and debris are a challenge to clean according to 53.7% of cleaning facilities. There are a lot of cleaning companies in the industry; that’s why some of them have difficulties in acquiring customers. Even though a particular company utilizes digital marketing, it is still going to be difficult since other cleaning companies also use it. But, there is one thing that is rarely used in promoting a cleaning business, and that is a brochure.
A cleaning company brochure design can be the right solution for a business who face difficulties in promoting their cleaning services. It contains the list of cleaning services that the company offers, and it can be appropriately designed to catch the attention of potential customers. Brochures are pretty scarce these days since most businesses use online platforms for advertising their companies easier. Hence, it is the perfect time to use brochures in promoting your cleaning business.
Brochures are one of the first promotional tools that have been used by our industry back in the old days. It is one of the effective ways of letting the public know about your cleaning business. Brochures have been rarely used ever since technology modernized our economy, but even though technology has made things easier for us, we should never stop using brochures. In fact, it is a perfect time to use them since a lot of businesses are so focused on using online advertising platforms. Today, a brochure is significant to bring back the old but effective way of advertising.
Crafting a cleaning company brochure is not an easy task. You need to incorporate the right materials and designs into it so that you can catch the attention of your potential customers. There are sample templates for a cleaning company brochure online. But if you want to create your very own brochure, you will find the steps and guidelines in this section that will help you craft a captivating brochure.
The materials that you’re going to use for your brochure needs to have a good quality so that your brochure can’t be easily damaged. From the paper to the ink, you must ensure that it is of excellent quality. Keep in mind that brochures are often stored in places where sunlight can easily reach it, so it is essential to use materials that have good quality. If you are not sure about which products to use, you can ask an individual who is an expert in printing promotional tools.
In crafting your cleaning company brochure, colors and graphics are the elements that are going to make your brochure stand out. You must make use of the right colors, images, patterns, and fonts so that your brochure will have a great design. But, you also need to set limits in incorporating these elements because you need to aim for a professional look. If you include too much of it, your brochure may look unprofessional and overwhelming to gaze upon.
Your cleaning company brochure should have the list of the cleaning services that your company offers, such as janitorial services, office cleaning, and house cleaning. You should also include a short description of how the staff will implement the cleaning services. You may, or you may not include the prices of the cleaning services offered by your company, but keep in mind that it is good to let your potential customers know about the cost of your services so that they can set up a budget.
You should never forget to include your contact information in your cleaning company brochure. It is how your customers can contact you if they require your services. But, you can always attach a business card into your brochure to ensure that the customer can contact you anytime. Aside from phone numbers, you can also include the website and email address of your company so that the customer will have different ways on how to contact your cleaning company.
You can make use of pamphlets, flyers, posters, and roll up banners in promoting your company. Just like the brochure, these materials are also useful in advertising the cleaning services of your company. They are almost the same as the brochure, but they vary in sizes and styles.
You can give out your cleaning company brochure where there is heavy foot traffic, such as malls, parks, and sidewalks. But make sure to be polite in handing out your brochures so that your potential customers will engage in receiving your company brochure.
Yes, you can include your company slogan in your cleaning company brochure. In fact, it is one of the ways of catching the attention of your customers since slogans are catchy phrases that intend to grab customer attention.
As you can see, a cleaning company brochure is a great tool in promoting your cleaning business in the industry. Now is the absolute time to use them since other businesses are so focused on using online platforms. Brochures may be old, but it will never be outdated as a promotional tool. Now that you know how to craft a cleaning company brochure, you can now start making your very own brochure for your cleaning business.