The University of Nebraska-Lincoln Extension says that brochures can capture their readers’ attention and encourage them to take action. If you want evidence of that, you can check out large companies’ marketing campaigns, such as real estate and construction firms. Many of them use marketing brochures for advertising their products, services, and brand. The majority of them were able to do so successfully. With that in mind, brochures can help your political campaign team in winning the upcoming election. You can convince people to vote for your candidate by distributing brochures about his or her life and career. So have a look at our Election Brochure Samples below and download them!
An election brochure is a multi-page print advertising material that aims to promote a candidate’s political campaign. It contains a true story about the life, career, and achievements of a political candidate—things that can help him or her win the citizens’ votes.
As a part of a political campaign team, an election or political brochure should be among your campaign materials. Distributing them to the masses is a good way to convince the voters of your candidate’s competency.
Brochures come in different shapes and sizes. And that makes them the most versatile print media. They have always been excellent promotional materials. They helped countless businesses and organizations in achieving popularity. With that in mind, there’s no denying that they can help your candidate win the election. So here are the various types of brochures you can use for the election campaign:
If you haven’t created a brochure before, don’t worry. Our short guide below can help you get the hang of making one. So, craft the best election brochure for your candidate to stand out amongst his or her competitors. Just follow these basic steps:
First, you have to select what type of brochure to make. You can choose from the different brochure types we’ve enumerated earlier. Just make sure to select one that can accommodate all the information you want to convey about the candidate. If your campaign brochure content is quite long, half-fold or bi-fold brochures might not do. Tri-fold brochures and others would be the better options.
Suppose the election campaign was a movie, that makes the political candidates as its main characters. That said, your candidate’s name and image should be front and center on the brochure. The brochure has to establish right away that it’s all about the candidate and his or her bid to be a government leader. And also, don’t forget to emphasize what government position the candidate is running for. It could be for mayor, vice-mayor, senator, or president.
In this step, you’ll be writing the brochure’s main content, and that’s the candidate’s story. You can write all about his or her personal life, career, and political achievements. Write your candidate’s story in a way that inspires people to cast their votes on him or her. But before you do that, know more about the candidate. Have a chat or interview with him or her.
As one of the candidate’s supporters, let your voice be heard. Write a short message that entices the public to vote for him or her. Here’s an example: “Do you want to change for the greater good? Vote John Smith for Mayor!” Urge the voters to take action and bring your candidate in the win column. Do this step in making a political campaign poster as well.
Here are the apps that you can use to create brochures:
The ending of a brochure must display contact details about your organization. That includes its location address, contact number, email address, and official website. It’s important to give the public your contact info. So when they have inquiries, they can easily reach out or visit your organization.
A brochure is often regarded as just another term for a flyer, which is wrong. A brochure and a flyer aren’t the same. Both of them share a similar function, but they don’t look the same. Brochures consist of multiple pages, whereas flyers have only one page. And, brochures tell a longer story, and flyers only provide a few snippets about something.
If you firmly believe that the candidate you’re supporting can help the community, then you’re doing your part as a good citizen. This simple act of creating an election brochure can steer your city or country towards better governance. Soon, an excellent leader will be serving your community. So start making an election brochure now before the campaign goes full throttle. Don’t forget to download our Election Brochure Templates! You can also check our Company Brochure Examples for more reference.