20+ Business Book Cover Examples, Templates, and Design Ideas
Surely you have heard of the saying, “Don’t judge a book by its cover.” Well, in the publishing industry, a book is most definitely judged by its cover. Think about it. You’re walking through a bookstore and right in front of you, you see featured books strategically placed on tables, book covers facing outward, drawing your attention. That’s because the bookstore owner knows the power the cover has to convert a shopper to a buyer.So if you want your next, or first, published book to become a bestseller, keep reading on for several helpful tips on how you can attract customers with your book cover.
Elements of a Good Business Book Cover
Here are six elements of a book cover design you should give thought and attention to as you get ready to publish.
1. Your title: Place yourself in the reader’s shoes when making your final decision for your book’s title. When choosing your title, make sure it conveys your message and fits the design you have in mind. As a writer, try not to get too caught up in creating a clever title when a straightforward title will do. Creativity can sometimes interfere with clarity.
2. Cover design and layout: Your title should be legible at a glance and you should avoid small or faint text as well as busy backgrounds. Select a font or two for your text, staying away from decorative fonts that are hard to read. Choose a strong image that helps people remember your book and integrates with your title. A single image usually impacts more than multiple images. Remember, your image should not overwhelm your title, so beware of overpowering your words with pictures.
3. Back cover or panel copy: This should be a short summary of your book that gives readers a preview or teaser for what to expect when they read it. It should not be about why you wrote the book or a table of contents. It should work like an ad to draw in potential readers.You may also see book marketing examples
4. Endorsements and reviews: Endorsements and reviews help add to the credibility of your book. So if you have endorsements from influential people or reviews, think about including them on your back cover or jacket flap if you have a hardcover edition.
5. The spine: Make it simple, easy to read, and viewable sideways. In most cases, you do not want to include your subtitle due to space limitations.
6. Your author bio: Briefly state who you are and your most recent accomplishments. Try to keep your author description around three sentences and establish your credentials if you are writing a non-fiction book and your personality if you are writing a fiction book. Readers love to know things about the author. It helps them connect with the book in a different way. Use your author bio to help readers feel like they know something about you.
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Simple Tips for an Excellent Book Cover Layout
Here’s how you can score a book cover design that stops traffic, or, more accurately, drives it:
1. Think like a reader, not like a writer. Covers need to make a reader feel something rather than tell them something.
2. Think of your cover as a key piece of a puzzle. Writing a book is like solving ten thousand pieces of a puzzle, blindfolded. After writing it, the final piece of this puzzle is to find the design that will get the attention of the customers you want.
3. Nail your audience. In order to know what the book cover should be like, you have to think about the audience.
4. Stick to your key message and write it down. Write down what the point of your book is and then have that sentence in front of you as your guide when you review your cover submissions.
5. Stay open-minded. Give the designers all the information that they may need. Describe the audience you are aiming at, the style of the book, the period it’s set in, the mood, as well as important characters or moments.
6. Use social media to get input from fans, and listen. If you couldn’t decide on which cover to choose, ask a few of your social media followers for their advice, perhaps even open a poll, and let them decide.
How to Create a Business Book Cover
1. Select an appropriate format for your cover. Your first step is to choose the correct sizing so your graphics and text turn out exactly as you want them. A portrait-oriented, rectangular size is typical for a book, but you can alternatively use a custom size to really stand out from the crowd.
2. Work within your genre. Reflect on who you are as a writer, and what genre your writing fits into. This will help you determine a theme around which to center your cover.
3. Bring your words to life through visuals. Have a photo in mind for your cover? Simply upload it to your template and edit it as you see fit. Or, if you aren’t quite sure what you want for an image, scroll through free stock photos and find something attention-grabbing and suited to your work.
4. Make your text a treat to read. Next, you can adjust your font so that it is custom-tailored to your title and other cover text. Select a font that is not only bold and eye-catching but also fits with the mood you are conveying.
5. Publish your cover for the world to see. Finally, your cover art is finished and ready to share. Save your cover image, and then download it for printing or attaching to your e-book. You can also spread your cover across social media to attract attention to your actual book release.
Types of Book Covers
Each cover has a different type of firmness and texture; the weight is also different. Do you go for a softcover or hardcover? Much depends on the book size and number of pages. The choice of the cover is very personal. Consider what is most convenient for the reader.
1. Paperback. Also known as a softcover or a softback, a paperback is a type of book characterized by a thick paper or paperboard cover, and often held together with glue rather than stitches or staples.
2. Hardcover Casewrap. Casewrap hardcovers can be a deeply integrated expression of the book within. The designer can use the materials at her disposal in printed and stamped papers, with all the finish we’re used to in covers and jackets, but applied to the wrap, the book itself. This type of binding is common where dust jackets are impractical.
3. Hardcover Dust Jacket. Dust jackets, in the typical commercial hardcover, are covered with cloth that has been stamped on the spine with the title, author, and publisher imprints, and occasionally also on the front of the book. Sometimes the covers are partly cloth and part paper.
Book Cover Sizes
Book sizes are known in printing terms as trim sizes since that is where the book is trimmed at the last stage of production. There are very few rules about book sizes, but there are a number of conventions that are good to know about.
- Mass market books is the only real rule is that have to be 4 1/4 × 7 inches. These books are often sold through racks at a point of purchase sites in supermarkets, airports, drugstores, and the like and their size is an essential part of the way they are distributed. These are not usually self-published books, so, if you are going to self-publish your book, you probably won’t have to worry about considering this size.
- Trade paperbacks, a pretty loose category of books, are often in the 5 1/2 inches × 8 1/2 inches to 6 inches × 9 inches range. This page proportion of 2:3 has long been considered an ideal for a book page, and you can create good-looking books at different sizes but on the same page proportions.
- Manuals and workbooks are larger and, depending on the printing equipment being used to produce them, are in the 8 inches × 10 inches to 8 1/2 inches × 11 inches range. This size is also good for directories and instructional books with lots of graphics or detailed drawings to follow. It lends itself to a 2-column text layout which is an efficient use of space.
- Novels appear in lots of different sizes but for a shorter book, smaller sizes are more preferred for a more intimate reading experience. 5 1/2 inches × 8 1/2 inches is probably the most popular size, but 5 1/4 inches × 8 inches is also a charming size for these books. Memoirs are similar sizes. Longer novels move to 6 inches × 9 inches to avoid becoming overly bulky at smaller sizes.
- Short story collections or collections of essays are generally the same sizes as novels and memoirs.
- General nonfiction titles seem to come out in 6 inches × 9 inches making this size the most popular of all. It’s also the most widely used size for hardcover books. When more room is needed on the page, for instance for sidebars or pull quotes, 7 inches × 10 inches is a frequent solution.
- Photography or art books don’t conform to any particular size. They can be very small, or big and heavy “coffee-table” books. Many artists and photographers prefer books that are square or nearly square. This allows both horizontal and vertical pictures to have about the same amount of white space on the page. Children’s books may also fall in this category.
Book Cover FAQs
What is the cover of a book?
A book cover is any protective covering used to bind together the pages of a book.
What is the back of a book called?
The summary on the back of a book is called a synopsis. It sums up the plot of a written work, providing a brief description of the main events of the story line.
How do you cover a book?
- Choose a paper to cover your book with.
- Cut the paper to size using the measurements for your book.
- Fold the paper 1/4 inch above the top and bottom of the book.
- Tape down the top and bottom folds.
- Create the folds for the sides of the book.
- Fit your book inside of the cover.
Make sure you keep these book cover design tips in mind as you start making your business book’s cover, and make that first impression that will help you become a bestseller.