The ladder of success isn’t an easy one to climb. With so much fierce competition in the market, catching one’s attention and staying connected with a potential customer can be a considerable challenge. To encourage prospects to find out more about who you are and what you do, you need to develop a tool that helps raise awareness of your service. One of these tools is a business card, and you need the kind that can pack a punch in spreading your brand.
A business card is a creative tool used by professionals to give to potential clients and contacts. They appear like a normal-sized card that fits in your hand but with a unique graphic design that contains the details of the owner’s business and how to reach out to them. This helps to spread the user’s brand and gives interested parties a way to reach out to them when they require their work quickly.
Amidst the advent of technology and various digital tools, business cards continue to be a mainstay of businesses. Without a professional business card to hand out to prospects or collaborators, you could be missing out on a key marketing opportunity for your brand. With that in mind, here a few tips on how you can impress clients with an innovative business card design.
The use of color can be quite tricky in the world of marketing. While you can always go for a black or white background, don’t be afraid to go for a distinct style. For example, if you want to give off an elegant and luxurious look to your business card, then you can try applying a gold color to it for starters. Be mindful of your choices in color as they could distract your audience from reading the details of your card with ease.
Your professional details are the meat of your business card. Input your contact details and name on the card, preferably in a large font. Add your line of work so that they’ll be able to know what you do right away. You can even add your social media if you have one as well. All these details will help your potential clients know how to get a hold of you when they need your work.
You can incorporate that trait into your business card if you are creative yourself, such as a fashion designer or a makeup artist. That way, your business card will be unique and memorable, which will help spread your brand even further. You may include personal designs and a logo as well to make it more refreshing and artistic.
Design a card that is appropriate for the type of business you run. Lawyer business cards have a subdued design due to the job’s nature. In the creative industry, however, the card can be a portfolio of their work. The elements on the card should be relevant to the intent.
Yes, they can be. There is no strict rule on what shape a business card could be. However, this is more appropriate for businesses in the creative field. Some dangerous occupations like lawyers, doctors, and corporate workers, need to have formal looking ones in the usual shape of a card.
You can opt to use paper or a plastic card depending on your budget. But it depends on the function of your business card. It’s more cost-effective to use a paper card if it’s just for branding. Otherwise, if you want to incorporate some unique features, then you may use a plastic card.
When you meet somebody you think might express interest in the work you do, you can hand out a business card to them. Read the room, however, and see if it is an appropriate time. Don’t do so if they are clearly in a negative situation. It is also applicable to hand out business cards during professional events and conferences.
As mentioned by an article by Forbes, many people have a short attention span, which is why you must come up with a memorable business card that sticks in the mind of whoever looks at it. This allows you to communicate with prospects and maintain solid relationships with long-time customers. So what are you waiting for? Leave a lasting impression with a stunning business card today!
