Whether you are working in a company or a freelancer, there is this one thing that you must always bring in your wallet—business cards. Business cards are your important marketing tool especially when you are still new in the industry and you want people to know and remember your name.
Business cards typically bear the company you are working for and of course your personal details that are important for communication with the customers and the prospects. With business cards, you are opening your communication lines to the public, and this would equally mean that you will address and attend to their concerns, comments, question, suggestion, and any feedback. This will also add credibility and professionalism in your business entity or you as an individual.
Start creating your own business card now using the examples of vintage business cards that are presented in the next section.
At this point, you might be wondering, “How will I start creating my own best business card?” Because there are a lot of things that you need to consider, you may feel like your ideas are being cluttered and you want to focus on branding but you just do not know where to start. To help you in your jump-start for your business card, below are some basic tips that you must know.
The first thing that you must know in starting to create your own business card is to understand the nature of your business. In this way, you can decide for the overall design of your business card. Your design must be related to the industry or your type of work or services that you are offering to the people. In this way, they can easily distinguish what industry you are into.
The next thing to do is to decide on the type of paper to be used for your business card. You may opt for thick or thin cards stock. The thickness of card stocks is measured in grams per square meter or gsm. The thicker the paper, the higher the gsm of the paper. For instance, for luxury business cards, it is recommended to use card stocks with gsm of more than 250 to ensure that you business card is in good quality, durable, and will last long. 300 gsm is the best thickness for business cards.
Then, you have to decide on the size of your elegant business card. Note that the standard size is 3.5”×2”. You may opt for larger or smaller business card sizes, but there are some things that you must consider. If you create a business card larger than the standard size, it will not fit in most card holders as they are commonly designed for the standard size.
Because of this, people might place your business cards in other places, and there is a great tendency that your business card will end up in the trash bin or will be left forgotten.
You must also choose a shape for your creative business card, which should be related to the industry or company that you are working for. For formal industries such as business and accounting firms, you may stick to the traditional form, which is the rectangular shape as this is more formal and elegant. You may also choose its variation, which is still a rectangle but with a soft, curve edge.
However, for industries like cosmetics, graphics design, traditional artist, and photographers, you can choose a more playful and cheerful shape of the card as these industries do not necessarily be formal and proper.
Also, you must decide on the color scheme of your modern business card. The color scheme should be related to your logo or your any other marketing material and collateral as this is for your branding. Be consistent with your colors because this will help people easily identify you because of your color.
See to it that when people will just see your color, they will easily associate the color to your company and they will remember you because of your consistent color schemes. This can surely enhance and boost your branding.
After you have finished understanding the nature of your company, deciding on the type of paper, choosing the size and shape of your professional business card, and deciding on the color scheme to have a consistent branding, it is now time to start focusing and working on the face of the card. You must start with your margin and bleed.
You must provide enough bleed for your business card so that no important elements in your business card will be removed or cut during the printing process. Also make sure that there is enough space from the text to the margin.
Of course, since your company name and best logo are essential for branding, never forget to place them in your business card. You may even spare one whole side of your business card for the logo only. This will ensure that your recipient will be aware of your logo and that there is nothing that can distract the reader’s vision.
This is also giving emphasis to the symbol or graphic of the company so that people may remember them easily the moment that they encounter again the same logo. For other side of the business card, you may add the other details including the company name.
Graphics can undoubtedly enhance the aesthetics and visual presentation of your fashion business card. Choose graphics that are related to the products and services of your company. You can even use graphics in which the shape is similar to the food that you are offering. Just make sure that they will not hinder on the readability for the other important information contained in your business.
However, it is not a must to include graphics in your business card. For formal business cards, your logo, correct color schemes and minimalist designs are enough.
After you have finished incorporating the company name and modern logo as well as the graphics related to the products and services of a company, the other side of your business has a free space in which other important information must be placed. Basically, you must include your name, title or position in the company, address, contact details such as phone number, email address, social media account, and website URL, and, if you like, QR code.
QR code has been increasingly used today since it is easy for the people to download the information contained in the QR code by simply scanning them.
Before sending your designs for printing, you have to make sure that there are no spelling and grammar errors in your business card. Also check if the addresses and the numbers that you included in your luxurious business card are correct and are still currently in use. Otherwise, immediately remove or replace those contact numbers. Having errors will greatly affect the credibility as well as the integrity of your business entity; hence, make sure that you proofread them well before sending out for printing.
Proofreading would also save you from the future costs that might be incurred for reprinting if you only found out the errors after printing and there is really a need for correction and reprinting.
Lastly, you may choose the finish that you want for your business cards. Ask your partner printing stores if they will cater die-cut or any other special finish for your card. This will enhance the appearance of the attractive card, making it appear more attractive and appealing to the people. The special finishes will also help your business card stand out from the rest, leaving the competitor’s business card behind. Being able to stand out from the rest means that you are being recognized and that you own the spotlight in the market.
Business cards are a way to tell people that your communication lines are open for them. It is also a way of marketing your name and telling people that your company exists and that you are offering certain products and services. This is the very reason why one must have his or her own business card.
There are several tips for the creation of eye-catching business cards presented in the previous section which can be summarized as follows: understand the nature of your business, decide on the type of paper, choose a size for your business card, choose a shape for your business card, decide on the color scheme for your branding, have enough bleed or margin, incorporate your company name and attractive logo, add graphics, incorporate other important details, proofread, and lastly, choose a finish.