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In business, it is important to establish a strong relationship with clients, partners, potential investors, and so on. Thus, it is always good to take a step with your best foot forward. But how can you effectively do so?
A business card is a good tool to use for that matter. More than being a tool only intended for introductions, it is also a good marketing tool that can help you establish good connections. Since useful information is included on the card, it helps your receivers get to know your business, but when you incorporate your brand’s identity and message, it can spark interest even more.
The essential elements of a business card are listed below:
1. Font Style: Although the information you include is important, the typographical choice is as important. How the readers will engage with the information is totally affected by how the letters look. To go for a serious, business-like approach you should use a traditional font style like Helvetica. Choose the right font style, size, and color that will help you achieve your goal and purpose.
2. Logo: Branding experts emphasize the importance of creating a logo that will embody the business as a whole. It will act as the visual representation of what makes your brand unique. In addition, it is the perfect way for you to leave a lasting impression on your receivers.
3. Color: As little as this element may seem, but it can greatly affect the overall appearance of your business card. The background color will be the primary basis on what colors to use with all the other elements; therefore, it is important to choose a color that the brand best identifies with.
4. Creative Layout: Business cards only have a little room to work with, that’s why it is important to find effective ways to maximize the space. Use color, white space, and proportion to help achieve a proportionate and well-balanced overall layout. It is best to only include crucial information so that there can be enough space for other design elements.
5. Size: Professional business cards are meant to be handy and small. Ideally, it should be able to fit a wallet dimension so that it can easily be kept along with other cards. Therefore, it is best to tailor the shape to the standard 3.5 x 2 inches business card size to ensure that it is convenient and easy to keep.
6. Shape: Traditionally, business cards have been rectangular in shape. But due to the advances in the printing process, it is quite easier to create and produce modern business cards of different shapes. It is not common to use a unique shape, in fact, it only helps your business card to stand out from the rest. Use this element to get positive attention that you want to achieve; however, make sure it is still handy.
7. Paper: The paper you use affects how receivers perceive the quality of the finished product. Therefore, it is always a good investment to use the best paper you can afford. Thick quality paper will also allow you to go for other printing alternatives, like embossing or debossing, that will surely positively affect the finish of the marketing business card.
Here below is an easy guide on how to effectively design a business card:
1. Choose the shape: If you have decided to use the standard rectangular shape, you can skip this step. However, if you are planning to use a unique shape for your business card choose what adds more character to your finished product. With the advanced technology of die-cutting, you can cut out any shape you want and still print in bulk.
2. Decide on the size: Some countries have different standard sizes for a business card, you can start making decisions based on that fact. Choose the size that will best allow you to incorporate your preferred shape and design. However, regardless of the size, you should always consider the bleed area, trim line, and safety line.
3. Add the logo and other graphics: Your business logo should take the center stage on your business card, but other visual elements are important as well. You can either dedicate an entire side solely for the logo, while the other is for the information or have the logo on both sides. In addition, should there still be empty spaces that you want to fill out, you can add graphics, such as social media logos, icons indicating a particular action, and so on.
4. Add important information: After the graphics, you should not forget to add necessary information about you or your business. Information such as the given or company name, job title, phone number, email address, website URL, social media account, business address, and slogan. All of these details are essential to help receivers get to know you.
5. Choose typography: The typography you choose will allow you to match what your business card looks to what you want to say. The font style that you choose should represent your personality or character and what you are going for. The size should always maintain readability and the color should stay on-brand that goes well with the background color of your card.
6. Consider special finishes: You can make a lasting impression with your business card through various special finishes. The embossing technique creates three-dimensional reliefs, that makes certain elements “pop out.” Letterpressing pushes the paper down while inking it imitating an engravement. Foil stamping adds a shiny and reflective like tin foil effect to letters or images. Lastly, Spot UV coating adds a sleek varnish to create a sheen and smooth texture on certain areas of the card. Choose what will help you achieve a unique, and attention-grabbing finish.
7. Finalize design: Having decided on the essential elements of your business card, you need to finalize if what you have come up with is the best representation of your brand. Reevaluate your design to make sure everything works. Make sure that the visual flow is flawless, there is no unnecessary clutter, everything is coherent, etc.