Not all of us drink beer on a daily basis, so in the event that we are given the task to buy bottles of beer for a party, you might be one of those people who would not have any idea what kind or brand of beer to buy. You might probably resort to comparing beer bottle labels and base your final purchase on the design of the beer bottle label. If you only had a brand of beer or a favorite beer in mind, you might not get persuaded by the package label.
When you buy something from a store, what do you first notice? The package labels, right? The package labels of a product are also your basis whether you would buy a particular product or not. Basing on the package label is also one of the things that you would use when you buy something for the first time. Unless you have been buying that product for a long time now, the package labels do not bother them anymore. You may also see vintage label design & examples.
Beer bottle labels are a kind of package labels used by most beer companies and would be included on the packaging of their products. Have you ever seen a beer that has no package label? If yes, have you ever thought of buying it? Most probably not.
Package labels play an important role in the decision-making of consumers. If you own a business that sells beer, do not pass the opportunity to make your beer product appealing at first glance. Do not also pass the opportunity that undecided customers bring. Most undecided people would just choose whichever is appealing, so make your beer bottle label appealing enough to make it to the first choice of the undecided consumers. You may also like thank-you label designs and examples.
You can make use of these beer bottle label design examples in order to help you get started in deciding a beer bottle label design for your beer products.
Yellow Beer Bottle Label Example
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Tips: Creating a Great Beer Bottle Label
The design element of a beer bottle label is something that you should not take for granted. The beer bottle label of your beer products affects the profits you will gain from it. It is as simple as this logic: poor beer bottle label design = poor sales. The beer bottle label plays a vital role in what brand of beer a consumer would end up buying. You may also see save the date label examples.
One thing you should keep in mind when designing a beer bottle label is that you have to make it as eye-catching as possible in the eyes of the consumers. You have to make sure that at their first glance of your product it will already communicate them the two most important words that make a consumer purchase your product: Buy me. You may also see wine label designs and examples.
Aside from that, here are some other tips that you should keep in mind when you are to set out to create a design for a great beer bottle label for your beer products:
1. Always consider your target consumer
Aside from targeting the undecided consumer, you would also have to decide on a specific consumer since not all consumers are undecided when it comes to buying a beer.
Just like all the other marketing or advertising tactic, you would always start everything by deciding who your target customers or consumers are. You have to be careful when considering and deciding who your target consumers will be. You may also see different types of warning labels.
Begin designing your beer bottle label by analyzing who the beer is most suitable for. Here are some of the possible consumers you might want to consider:
- Friends and/or family
- Experience seekers
- People looking to party
- Connoisseurs
- People looking for a nice quiet drink at home
- People interested in a perfected traditional beer
It is also suggested that you would create a profile of the ideal consumers you are planning to attract for your product. In that profile, you have to consider their kind of lifestyle, their current careers, their type of friends, their favorite hangout places and when they hang out, etc. It is through having these kinds of profiles that you will be able to easily put yourself in the shoes of your target consumers. You may also like rsvp label designs & examples.
2. Know your unique selling points
Your unique selling point is the factor that makes your product stand out from the rest of your competitors. You have to focus on this because this will be your strongest point. You have an ocean of competitors and your unique selling point is both your shield and sword against all of your competitors. In a crowded marketplace, it is imperative that you should know about your unique selling point. You may also check out shipping label designs and examples.
To identify your unique selling point, you may list down all of the possible things or factors that make your beer products unique. You can start with the product, such as the way it tastes, and you can expand from there to the point where you will be able to consider the ethos of your company. You could also take into consideration the location of your company, a known humor, or even the history of that particular beer product. You might be interested in bridal shower label designs and examples.
Anything could be a selling point but you just have to make sure that it is unique and makes you stand out. In short, have a comprehensive list of the things that makes you you and that is when your beer bottle label design would get an advantage over your competitors.
3. Turn up the volume
One of the important things that you should consider when it comes to designing your beer bottle label is that you have to make sure that you stand out from the crowd. And one of the ways, in order to do so, is to turn up the volume of your beer bottle label design, and by turning up the volume, it means that you should put more effort into the kinds of design that you will put on your beer bottle label design. You may also see return address label designs and examples.
Beers come at a wide selection and this means that you have a lot of competition. You must do everything just to stand out. Keep in mind that you only have two seconds to catch the attention of a consumer. By turning up the volume on the kind of design you are going to put on your beer bottle label, you will be able to easily do so. You may also like round logo design examples.
By keeping these tips in mind when you will be designing for your beer bottle label design, you will surely develop a beer bottle design that will not only represent your brand effectively but will surely help you sell and gain a lot of profit.
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Aspects of an Effective Beer Bottle Label Design
There are already surveys that have been conducted that said most consumers would easily get tempted to buy a product when it has an interesting and unique label design. Such product includes beverages such as wines, soft drinks, and beers. You may also see graduation label designs and examples.
Such surveys mean that the packaging of beverages has a major factor when it comes to the decision-making process of consumers when it comes to their selection of drinks. Even if there are some people already have established a preference toward the most common and usual beverages such as Coke, they are still willing to try out something new especially if the bottle label is eye-catching enough. You may also like abstract logo designs.
Since this is what bottle labels could do to the consumers, it would be best if you would also explore the potentials of a bottle design to affect and transform your brand value. With that, here are the three aspects of an effective bottle label design that can help you in creating your beer bottle label design.
1. Maintain a consistent theme all throughout
Do you want to make your brand easily recognizable at first glance? Then make consistency your best friend. It will not only make your beer products recognizable anywhere but it will also help people in accepting your product.
2. Include excellent graphics
Do you know that graphics play the most crucial element of your beer bottle label design? An excellent graphics increase the appeal of your beer products, which also means that the probability of gaining a lot of sales from it is also increasing. Make sure that you would always and never forget about this when you will be finally designing for your beer bottle design. You may also check out examples of business logos.
3. Give priority to your color choices
Aside from the fact that graphics is a crucial element on your beer bottle label design, the colors that go along with also matter. Make sure that the colors you choose for the graphics would not only complement the color of the packaging of your bottle but it would also ensure that it highlights the characteristic value of your beverage. You might be interested in examples of corporate logos.
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We hope that these beer bottle label designs are able to help you in making your beer products stand out. You can download one of the beer bottle label design that we have collected and compiled here in this article that will suit your taste or to your beer bottle design. You may also like examples of the best logo designs.
