15+ Abstract Logo Designs in PSD | AI | EPS Vector

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A logo can be one of the most powerful tools in promoting a brand. It’s the visual aspect of a business that the market sees and encounters on a regular basis. Knowing this, companies strive to create a logo design that their respective audience can relate to. But because the smart goals are to set yourself apart from the competition, some designers are forced to create something that goes out of the norm. This means steering clear of the clichés and going for a more abstract approach.

In this article, you will learn about the psychological forces behind creating powerful logo designs and how your business can benefit from such.

Vector Hummingbird Logo Design

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Wave Logo Design

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Aircraft Logo Design

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The Psychology behind Powerful Logo Designs

Shape

When we talk about shapes in a logo, it’s more than just the basic circles, squares, and triangles that we learned about during our younger years, as this could also refer to every line and curve that grace the outlines of the best logo design. This may even extend to the typeface of the logo, where the weight and feel of the font used may appeal to different audiences. It’s important for us to be aware that the shapes in some of the most powerful brand logos of our culture have not been simply chosen by chance, for there are psychological factors at work that our subconscious minds respond to.

Every logo shape sends out a certain message to its audience. For instance, round logos project an emotional message that relates to the personal components of an individual’s life, such as love, family, friendship, and community. It gives off a sense of stability, as it portrays the value of strength and endurance in building relationships. A logo shape may even be associated with anything from science to religion.

There are also a number of logo designs that do not take the literal form of a given shape but instead, uses its outline as a guide. The human brain forms patterns out of similarly shaped objects, while those that differ from the group become the focal point. That being said, even if a logo does not form a complete shape, our minds still have the ability to make out its whole form and understand the message it is trying to convey.

Colors

Color psychology is applied to almost every design element used in marketing. But understanding color psychology isn’t as simple as it seems. You can find hundreds of articles online with “this” and “that” statements claiming the true meaning of certain colors. But have you ever noticed how inconsistent these claims can be? With someone saying one thing, and another person saying the exact opposite.

While it’s true that colors do hold a deeper meaning, they aren’t exactly set in stone. Colors may possess different meanings in various societies that share different cultures and historical backgrounds. A particular color may depict power and loyalty to one group but serve as a reminder of pain and suffering to a different entity. So choosing the right color for your logo can come as a challenge for designers and their respective clients. This is why most companies work to develop clever branding strategies that lean towards what is considered to be the most favorable to their target market.

Custom Calligraphy Logo Design

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Abstract Company Logo Design

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Abstract Cross Logo

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Advantages of a Good Logo Design

Logos, being the “face” of a given brand, is one of the general components of a business that has the ability to build a first impression and simultaneously leave a lasting one. As one of the building blocks to successful branding, an effective logo design can benefit a business in more ways than one.

Abstract Universal Logo

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Galaxy Logo Design

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Creative Logo Design

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Abstract House Logo Design

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Abstract Business Logo Design

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Consulting Firm Logo Design

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Creative Tips for Making the Ideal Logo Design

Being a professional designer does not guarantee that all your creations are going to be a huge hit with your audience. There are times when you need to take a breather and think about how you could improve your skills as an artist.

Regardless of the type of logo design, you have in mind, whether it’s a flat logo, a 3D logo, or an abstract one, what matters most is how you sum up the overall essence of the business into one symbolic icon. Remember logos are more than just a marketing investment made by entrepreneurs, as they are also a visual asset that customers develop an emotional connection to. So with the perfect logo design, the right business plan, and the best marketing strategy in hand, your business may confidently reach out to its prospective audience in a way that no other company can.

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