There are many ways to keep ourselves busy during the most random circumstances, while also a learning a thing or two about the latest trends and news in the market. Fortunately, magazines are here to offer us our weekly or monthly dose of entertainment through compelling stories in pop culture, social events, politics, and lifestyle.
However, creating a magazine is far from easy. It’s a thorough process that requires careful research and creativity to complete. That being said, read on to find out how you can develop the perfect magazine for your target readers with the help of a few tips and design techniques.
Listed below are the major elements of a good magazine:
1. Masthead: You’ll notice that the images and colors of a magazine often vary from one issue to another, yet simple components such as the typeface and placement of items remain the same, specifically the title found on the front cover of the magazine. The masthead of the periodical is a significant part of its branding, which remains consistent and familiar across every issue.
2. Headlines: Most libraries and bookstores stack over a dozen magazines in a single rack. Thus, you need to keep your magazine as noticeable as possible. Using compelling headlines to draw a person’s attention is one of the most subtle ways to make an impression with your audience. This provides readers with a preview of its content without giving too much information.
3. Kicker: When it comes to article writing for a magazine, beginning your entries with an enticing kicker is essential to keeping your readers engaged. This sets the tone for the rest of the article, prompting readers to carry on reading. It’s important to keep this section short and concise, as this merely acts as a teaser to what you have in store for your audience.
4. Body: Similar to a newspaper, the written content of a magazine must be kept organized for an easy read. This is usually done with the help of a few rows and columns. Uniformity and consistency must also be observed with the way the body is arranged to help maintain readability.
5. Section Heads: A magazine is typically divided into various categories and subcategories. So to make it easy for readers to find what they’re looking for in the periodical, section heads are positioned at the top of each page. Subsection heads may also be necessary for lengthy articles. This is often printed in a much larger font size to make it stand out.
6. Captions: It’s important to add a brief yet relevant caption to the images attached to your articles. This could be about the person, product, or service shown in the image, or a simple credit to its original source. Think about how a product catalog is designed and you should be on your way.
7. Bylines: It takes an entire army to create a magazine. So giving credit where credit is due to your writers, editors, photographers, and graphic designers is not something you’d want to miss. These bylines are usually added below the heading of an article, and then further acknowledged in a special page in the magazine. This is usually printed in a finer yet visible text to maintain the aesthetics of your layout.
People create magazines for many different reasons. This can be a company magazine, a school magazine, or an entertainment magazine. Although it may not be the simplest project to develop, it can easily be accomplished through proper research, a creative mind, and an established goal. Here’s how you can make a magazine in four simple steps:
1. Gather ideas: The first step of any design process is to get inspired. You might have a ton of ideas to sort through, but chances are, not even a quarter of them is half as good as those already in the market. It’s important to focus on creating something that’s unique yet centered toward your main goal. This will help you make purpose-driven decisions for the overall design and written content of your magazine.
2. Build your content: Bringing the vision you have for your magazine to life will always be the most difficult step. Not everything will go exactly as planned, and you’ll be forced to make some drastic changes along the way. Thus, it’s important to stay as flexible as possible. Work closely with your team of writers and graphic designers for any developments made. Both written and graphic contents must also be consulted with the editor-in-chief beforehand. It’s best to document these developments on paper for effective project management.
3. Proofread and revise: Always remember to review the entire magazine before moving forward to the publishing stage of the process. Minor errors in spelling, grammar, alignment, and placement of elements can make a huge impact to the final output. Damage control can be very costly for any publisher to settle, so it’s best to prevent these mistakes before they happen. Once these errors have been spotted, make sure to revise them immediately to avoid further issues.
4. Publish the magazine: Most magazines have ad spaces for sponsors and other leading advertisers to market their brand. To make room for these banner ads, you need to secure a spot for them during pre-production. This is usually found in between articles, as well as the back of the front and rear cover of the magazine. Once everything is set, you can have the magazine printed or published online.
Now that we’ve discussed the basics of creating a magazine, let’s find out how you can improve your magazine and generate the best possible response from your target audience through the following tips:
You might have encountered a wide variety of magazines in your lifetime. However, magazines are generally categorized into two types:
1. General Interest: This type of magazines cover a wide variety of topics to cater the needs of a general audience. This is aimed toward a group of educated yet non-specialized readers who may or may not possess prior knowledge of the field tackled. Journalists, staff correspondents, and freelance writers are the usual contributors of the magazine. Some popular magazine examples that fall under such category include National Geographic and The Economist.
2. Special Interest: On the contrary, magazines such as Good Housekeeping, Sports Illustrated, and Vogue are directed toward a more specific demographic. Readers who share common interests are in for a treat with the magazine covering real-life stories, expert advice, and other exclusives that a targeted audience might be curious about. The written and graphic content of the magazine are tailored according to what readers want and need to know. Though these magazines are designed to entertain, they also exist to inform and educate readers about topics that matter.
A magazine is a publication printed or published online periodically, where its primary aim is to inform or educate readers of a particular matter. It contains a variety of written and graphic content to keep readers engaged. Other than that, magazines also offer advertisers a platform to market their business. Through creative writing, magazines can sell a product or service so convincingly it’s hard to tell whether it’s a sponsored ad or an expert opinion.
In an age of technological advancement and the abundance of social media, it’s hard to settle the debate on whether magazines still have a place in the market. However, magazines are no different from any other reading material. They have continuously evolved throughout the years with the birth of digital magazines and electronic magazines filling the screens of our mobile phones and tablets.
In most cases, glossy papers are used to produce print magazines that are published on a monthly basis. Not only does it leave a quality finish for your magazine, but its durable material guarantees a longer lifespan as well. This will help prevent folds and tears during distribution to ensure the best quality product for your readers.
So there you have it! Impress your readers with well-crafted magazines today with the help of the templates and design ideas provided in this article.