For the average busy bee, starting a beautiful, sunny morning involves drowning oneself in an ocean full of emails. Responding to these emails can be quite exhausting, especially when you have a business to run. But little do people know how sending emails may actually help you promote your business in a significant way. How so? With the help of a good email signature, of course!
Every individual who is either running a company or representing one should have a well-structured email signature in hand. An email signature can help you spread awareness regarding your brand, which can then lead to better opportunities. However, it’s more than just making something look attractive, as it’s all about creating an email signature that is as purposeful as it is eye-catching.
While the process of creating an email signature isn’t everyone’s cup of tea, it’s still an essential component to help make yourself stand out. So if you’re having your doubts, here are five good reasons to use an email signature:
1. It helps promote your business.
With the number of emails being sent out each day, it’s safe to say that a good email signature is an excellent means of creating brand awareness. Recipients get a glimpse of your brand, which can then spark interest and lead to future transactions. See it as a space for free advertising, without the hassle. This is your opportunity to make the best out of the situation for the full benefit of your business.
2. It can garner more customers.
Think of your email signature as a secret advertising tool. It doesn’t promote your business in an in-your-face kind of way, but it’s almost like a secret gem waiting to be discovered. Adding this to the end of your email gives your recipients something to look at. They grow curious over what’s being presented in your signature, prompting them to ask questions about what it’s about. Without an email signature, it’s unlikely that others would be fully aware of what you have to offer.
3. It makes it easier to reach you.
In most cases, you would expect your email to get some sort of response from a recipient, depending on what has been discussed. But there may also be scenarios where you won’t be able to check your email 24/7, so you would need to provide recipients with an alternative means to reach you. With that in mind, anything from your website to your location would be sufficient for the job. However, make sure you keep these lines strictly professional and for business purposes only.
4. It can boost your following.
You might have a Facebook page that needs a little push to reach half a thousand followers. Luckily, adding social links to your email signature is a common practice these days. This can help you stay connected with your customers by letting them know about the latest announcements, product updates, and releases regarding your brand.
5. It looks professional.
You could be a freelancer working at home with your fifth bowl of cereal by your side, but that isn’t exactly the image you want recipients to picture out, right?
A good email signature is one that reflects who you are as a professional in your respective field. Think of it as the key to opening doors for better opportunities. This can help develop trust between you and your recipient, allowing them to feel comfortable about the interaction. It doesn’t have to be too flashy or extravagant, but just enough to make a positive first impression.
A captivating email signature design is enough to grab anyone’s attention, but you need to make sure it lives up to its purpose as well. So whether it’s a company email signature or a marketing email signature, here are some of the significant elements to include:
Name – Although your name may already be labeled by default, it won’t hurt to include such for emphasis. You can also add your job title along with the name of the business you’re representing. This can serve as a personal reference that prospects may need for possible business deals.
Contact information – How do you expect people to reach out if they have no way of contacting you in the first place? Besides your email, some associates and clients prefer to communicate with you directly, possibly through phone or online messaging. It would also be best to include your business website, just in case prospects want to find out more about your business on their own. If you’re thinking about typing your email address as well, you could, but it isn’t really necessary.
Social links – Now that we live in the age of social media, adding social links to your email signature is extremely important. Try not to include anything too personal that shows a side of you that you may not want others to know about, such as Snapchat and Instagram. Keep it professional with your social accounts by building the right image for yourself. You could include LinkedIn and Facebook links, as these are the general social sites that corporate individuals look into.
Personal photo (Optional) – This is optional for most, especially if you don’t feel safe about putting your face out there for the online world to see. But if you want to build a connection with your recipients by giving them a face to associate with your name, then feel free to do so. Remember, if you’re creating a professional email signature, you need to use an appropriate photograph of yourself for it. Anything provocative or improper must always be avoided.
Responsive design – Nowadays, people check their emails on their mobile devices more often than on their laptops or computers. This is due to the busy lives that we live and how people like to multitask to complete their duties for the day a whole lot faster. So with a responsive design, your email signature can adjust accordingly for both computer and mobile readers.
In creating an email signature, the primary goal is to make a statement. An email signature is considered to be a significant part of personal branding, as it helps potential customers remember your brand. That being said, it’s important to create an email signature that is both memorable and informative. In this section, let’s discuss a few techniques on how you can build a captivating email signature design:
Less is definitely more. The most significant rule in graphic design revolves around the concept of simplicity. For one thing, a simple design is both readable and attractive. You don’t want a busy design that could either distract or overwhelm a reader, as this may cause them to disregard your signature at first glance. It must only contain information relevant to its general purpose. A simple email signature design is professional as well, showing uniformity and consistency with your brand.
Keep it social. One of the most important factors in building a business relationship with clients and associates involves maintaining an ongoing means of communication with them. You don’t need to interact with every one of your prospects at all times, but you need to keep them updated with the latest news. This is usually done through social media, as it serves as the perfect platform to stay connected with your audience wherever they may be in the world. So try not to post anything unprofessional on these accounts, as this may greatly affect your image.
Make it colorful. There’s nothing wrong with adding a pop of color to your email signature, just as long as you’re being mindful of it. Avoid using too many colors and make sure the ones you choose complement one another accordingly. The tone of your email signature should reflect your brand as well. This includes what may be seen on your website or business card.
Give it a corporate look. If you’re handling a business email account, then a corporate email signature would be the most fitting. Every single element of your email signature must be inline with your corporate identity. This includes colors, fonts, links, and even your company logo.
Go modern. There are two reasons why a modern design is a good look for any email signature. For one, this type of design suits well with any brand. You could be representing a law firm or a sport’s brand and the modern look may easily catch anyone’s attention. Also, a fresh look can give off a timeless feel. This allows you to connect perfectly with different markets and set yourself apart from the competition.
Once you’ve successfully created your own email signature, always remember to update it every now and then. Make sure that every contact detail listed is an active line and that the links you have included are all working. A good email signature is one that can leave an impact to your recipients, which can then help your business prosper in this competitive industry. So what are you waiting for? Create your own personal email signature with the help of these samples today!