Ticket. A small piece of document confirming your authorization of entry. It might not mean much to you but a sales invoice of some sort. But to someone else, it’s an item of value that’s worth keeping. It could be a remembrance of one’s favorite concert, first trip overseas or even some historical event.
Ticket designing has become an evolving art from what it was decades ago. A good and effective ticket design has the capability to excite an individual, regardless of how small its canvass may be. The challenge begins with creating something that’s worth keeping even after it has served its purpose.
It might seem crazy and over the top to put so much thought to designing a ticket. After all, people don’t pay good money for the ticket but rather for its purpose, right?
Well, you’d be surprised how much a good ticket design could actually market an event. The look of the ticket is a representation of the event itself. How a ticket is designed could set a mood of both mystery and excitement for attendees because let’s face it, we’re at the age where people are obsessed with aesthetics.
Ticket designing can be fun but it can also be quite a challenge. Not only are you forced to work with a small area but you also need to state necessary information as clearly as possible. Here are some tips for you to create that perfect ticket design:
Do you ever go on social media and see people selling tickets to summer parties? Probably even to local concerts? The tickets are designed so vibrantly, with neon colors complimenting the darker hues.
Sometimes the tickets are so aesthetically pleasing that you’d just want to keep the ticket without having to go to the actual event. Pretty sure nobody would do just that but it’s a thought that a few would consider.
Tickets are like posters to an event. Aside from containing the basic details of an event, they serve as a good marketing tool to promote an event in the simplest way possible.
Here are some reasons why a good ticket design is important:
A ticket serves a lot of purposes. Some tickets serve as a form of admission, a proof of purchase or even to redeem a prize. They come in all shapes and sizes, each designed differently from the rest.
Ticket designing has become a new way for companies to promote events creatively.
Although tickets are often produced for one-time use and then discarded thereon, the attention that a ticket design can bring will go a long way in terms of leaving a lasting impression. This is especially apparent for events held annually. Once they establish their name, organizers have to constantly think of new and creative ways to design their tickets to keep the hype alive.
Attractive event tickets have proven to be an effective way to sell an event.
A dull ticket design would only give the perception of a dull event. With the ticket bearing no essence of excitement or class, who would even be interested in attending? If the ticket isn’t even worth a second look then why should one’s presence even be worth it?
Ticket designing has become an essential factor of any event in terms of an event worth remembering and a ticket worth keeping.
The key to making the perfect ticket design is uniqueness. Anything that is different is bound to stand out and earn recognition from an audience. It’s important for one to consider a theme that reflects the purpose the ticket is representing.