Travel is useful for many things. However, it can also mess up with your peace of mind and not merely for the time being. Whether you’re going for business trip, on a one-week family occasion to Korea or Thailand, or maybe, have sold everything to seek after an existence out and about, you’ll need the best help for a successful trip. Therefore, a travel agency must expand their brand by building good marketing to reach potential clients who are traveling. If you are in the travel and tourism business, a brochure can be a great material that will increase your sales and secure a successful advertising travel services campaign. Check out the travel brochure examples below for your reference.
A travel brochure is an essential material used by travel agencies for a better marketing strategy. It holds various elements that are useful for enhancing brand awareness, such as travel images, travel rates, services, and modern destination ideas.
As soon as the transportations and world-class destinations became accessible, the demand for travel agencies doubled. Because of this, there is also an inevitable rise in competition. According to a report analysis released by the Statista, the US recorded 1,193 travel agents in 2016. For one organization to compete, enhancing marketing tactics is essential. A well-developed plan should include a business brochure that will help in advertising what you can offer to travelers in town.
Communication is best in a business marketing plan. For your tourist brochure to work, it must be easy to understand, catchy, and engaging. Since you are selling your services and products, it has to be well-written. So, to help you through, we list down four essential steps that you can follow.
To start with, you have to understand what’s happening around you. Therefore, it’s best to check on the trending topics worldwide, especially concerning the travel destinations and itinerary. Where does most tourist go on a trip? Is Australia a good option during winter? Not unless you offer sea travel services, then the best opportunity to research is the beach and the islands. Doing this will help you take note of the aspects you should add in your marketing brochure.
Aside from knowing what’s the trending destinations, it pays to know who you are targeting your travel services for. This is now the time that you fully understand the movement of your target market. Since they are mostly out and about, this is an advantage for you to know their getaways, modes of transportation, accommodation, and go-to food. Therefore, you should do your research. Check out travel websites and their reviews. You can make a reliable assessment out of your research to better understand the interests of your market.
At this point, you have already gathered what you need. Because tour brochures must be informative, you can now start constructing the content. You can include a brief description of the company at the front cover. Then, support it with a well-organized outline of the services you offer, price list of your accommodation, bucket list ideas, and travel schedule. Remember, avoid hard selling what you can offer. At some point, a professional trifold brochure with too much text can break its purpose already. Short, yet compelling captions provide clarity.
Lastly, be creative enough to put attractive designs into your brochure. Although you are free to add design elements into it, it is always better to keep it professional-looking by using images and a consistent color scheme. But more than that, a company logo at the cover page enhances brand awareness. This is also one way to attract your market and help them recognize that you are legitimate.
A travel brochure helps in promoting travel tours, destinations, and accommodations. It allows agencies to market what they can offer.
A travel guide must include travel information, map of destinations, activities, and transportation. You can also add images for better visuals.
A brochure must end with a call to action, such as book now, call us, or travel with us. It varies on how you want to market your services and products.
Competition in the travel industry is always strong. As most people enjoy going to places and touring around the globe, it can be tough for your organization to get recognized. Therefore, it would be best to come up with a compelling and engaging corporate brochure that you can give to your market. In this way, you can showcase what you can offer without enforcing hard selling.