When people think of a friend or family member, the first thing that comes to mind is the great times there were shared. There is no better feeling than being remembered by someone. Associating an object, event, or memory to a person can make anyone feel giddy, soft, and flattered. Maybe it’s your face they see when they look at a coffee shop brochure and sunlight, all while reminiscing the days you shared a cup of joe in the morning. Having the thought of you be synonymous with life’s pleasantries expresses how much you mean to someone you are close to. Even strangers can stick to a person’s mind; no one can really put into words how much you can impact a random person.
As a company, you want your name to be imprinted in a client’s mind. When they think of a certain product, you want your brand to be the first thing they consider. You want to be their go-to choice for their purchases, just like how diners pick Coca-cola for their drinks instead of Pepsi. This is called brand positioning. Brand positioning is a business strategy and process of engraving your company’s qualities in your target market’s mind. It is a way of getting yourself remembered by your customers. This involves associating yourself with something to let your clients see you in a given perspective.
Brand positioning is essential because it lets clients see the company in a different light. Part of a company’s branding and identity is the brand positioning statement. Brand positioning is important because it bears a correlation with a customer’s loyalty and willingness to purchase your products. There are other key elements that make it important.
Knowing what makes you different is necessary in the corporate world. Brand positioning strategies and marketing strategies are what gives your business an edge. How you differ from other competitors in the market can lead you to success.
Justify the Price
When your clients perceive you as high-quality, you then get a reason for being on the pricier side. Luxury fashion brands like Hermes are very much aware of this. They are known for the quality and rarity of their bags, thus justifying their product cost. If your products promise great value, your high price would be understandable.
The brand positioning process helps in making the company more creative. The right advertising plan and brand positioning can make the brand unique. Even when offering similar products, brand positioning helps in formulating project plans than make a brand memorable.
Brand positioning can make or break your company. With the use of brand positioning maps, you, too, can turn your company into a household name. To master this business essential, you could use a little help. Worry not, here are 8+ brand positioning examples you can look into.
There are many things you need to consider to create a strong brand positioning strategy. You need to ask yourself if your target market would want your product, if you are different from the rest, and if there is a reason to buy from you. To create a secure brand positioning, here’s a guide to help you.
For an established company, an analysis of the current positioning should be part of your work plan. You need to understand if it is working well for the company or repositioning is required. New companies won’t need this, though, since they will have their initial positioning.
When working in a market with similar products, brands need to analyze and study their competitors well. You need to be knowledgeable about their products, services, core values, strong points. Competitor analysis is vital in knowing how clients could react to your rivals. By understanding your competitors, you get to formulate alternate ways to strengthen your brand positioning.
The brand you need to focus on most is yourself. You need to identify your own uniqueness. Practice self-evaluation. What makes you better than everyone else? And when you figure that out, you’ve got enough ammunition to build your brand positioning better.
Once you’ve figured out what makes you unique, you can come up with a business proposal that incorporates your uniqueness, and other elements that separate you from the pack. Don’t forget about your own core values and strengths. This is where you really sell yourself; where you formulate ways for people to remember you.
This is where your knowledge of brand positioning and branding strategies come into play. You need to create the perfect business branding through your statement. Coming up with an all-encompassing mission and vision statement might be a drag but does get the job done.
Making your mark in anyone’s mind might not be as hard as you think. You don’t need to do great things to be someone worth remembering. If you are lucky, you might be the reason someone thinks good thoughts.