Market Overview
Global Sportswear Market Valuation
•
Was valued at $170.94 billion in 2019 and reached to $182.22 billion in 2023, Market Projection: $323.9
billion (2024 -2031) with a CAGR of 6.6%
Where does Adidas Stand?
•
Adidas reported a turnover of $23.22 billion for the financial year 2023-24, which saw a 5% decline in
revenue from the last financial year.
•
Footwear sold – 311 million pairs, Apparel – 328 million pieces, Hardware (Accessories & Gears – 116 million
pieces)
•
Adidas had about 1860 stores worldwide (2023), the number was 1990 (2022), reason for reduction –Adidas
shut the operation in Russia amidst the Ukraine –Russia war
•
Global distribution of Adidas Retail Net sales in 2023, by region (Refer to the Pie Chart)
•
Market share stands at 10.9% fell by 3 percentage points from the previous year
•
Sponsors many high professional athletes like Lionel Messi, David Beckham
•
Adidas operates over 500 independent factories across 55 countries
•
Products available in its retail stores, showrooms, mega marts like Walmart, &
0nline platforms like Amazon/Myntra, and its eCommerce store.
25%
39%
15%
11%
11%
Sales
North America
EMEA
China
Latin America
Asia Pacific
