Framing Netflix Problem Statement
What is the true problem?
Who are the customers facing the
problem?
How do we know it's a real problem?
What is the value generated by solving this problem?
For the customers
For the business
Why should we solve this problem
now?
While the user survey & interview claims the
users not receiving proper recommendations
& there being a lack of content on the
platform, the true problem can be identified
as users not receiving personalized
recommendations that add to their social
currency helping them spark conversations
about relatable content and allow them to
stay connected with their peers.
The customers facing this problem are ideally
genz & millenials who are essentially considered
to be binge-watchers & trend hoppers. This user
segment usually craves for variety & freshness of
content and expect personalized
recommendations from Netlfix that provides
popular, buzzworthy content which is worth
sharing in their social networks..
There was a QoQ stagnance in the growth
of new subscribers observed, with Netflix
losing on a million subscribers in Q2-2022,
due to high competition for OTT in the
market. To combat this competition, there
has to be content pull to attract the users
on the platform, which was also observed
by the survey & user interviews.
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3.
Solving this problem would users in
discovering trending content and new shows
or movies that are currently popular among
their peers or within the Netflix community. It
can help the users in -
Enhanced content discovery
Increased engagement & enjoyment
Increased social connection & interaction
1.
2.
3.
4.
Being competitive in the market is important for
OTT platforms & providing users with social
connection through Netflix would help with -
Increased user retentions.
Enhanced user acquisitions.
Competitive differentiation.
Complex data insights & strategic
partnerships.
It is essential for Netflix to address these
problems now since the competition with
other OTT platforms is high and also
before Netflix loses on it's credibility due
to the public dissatisfaction with the
content library & recommendation on the
platform at the moment.
