Problem Statement
Real Estate on a home page is expensive. We want to give both the Post Graduate Program as
well as the MasterCamp hybrid programs equal weightage on the home page.
So, the problem statement is simple. How do we redesign the homepage so that:
●
PGP & MasterCamps get equal weightage so that it is easy for the users to navigate?
●
All important elements of the 2 kinds of programmes are reflected (Example: Social Media,
Masters, Experiential Curriculum etc)?
Here’s some background about Masters’ Union to help you get started:
Masters’ Union is a Technology-Focussed and Industry Immersive Business School Led by Industry
Leaders, Executives & Businessmen.
It offers two types of programmes:
●
Post Graduate Programme in Technology & Business Management
This is the flagship 16-month, full-time, on-campus programme
●
Live & Online Hybrid Programs - MasterCamps
These hybrid programmes are specialized, part-time & taught online. There are currently 4 of
them:
a)
Applied Finance
by KPMG in India for early students & professionals looking to kickstart their
finance careers
b)
Financial Planning & Analysis
by KPMG in India for experienced Finance professionals to
become future CFOs
c)
Product Management Bootcamp
- Helping working professionals transition to product roles at
top startups and corporates
d)
User Experience Design
- Helping students and professionals channel their raw creativity &
build a career in the UI/UX space
