Adobe Vision Statement — page 1

A

Adobe Vision Statement

M I S S I O N • C R E AT I V I T Y • P R O D U C T I V I T Y • E X P E R I E N C E S • A I

THE NORTH STAR

“To change the world through digital

experiences.”

Empowering people and organizations to create, communicate, work and engage

through digital experiences.

The Mission Evolution

Desktop

Publishing

→

Creative

Software

→

Digital

Documents

→

Cloud

Creativity

→

Gen AI

→

Agentic

Orchestration

Strategic Expressions of the Mission

Creativity

Creative Cloud, Photoshop, Firefly.

Enabling everyone to tell their

story.

Documents

Acrobat and Document Cloud.

Accelerating productivity and

collaboration.

Experiences

Experience Cloud and Platform.

Powering personalization at scale.

Adobe’s Values & Culture

Genuine

Exceptional

Innovative

Involved

Adobe for All

Our commitment to an inclusive workplace where diverse perspectives drive innovation and better experiences.

Creativity → Documents → Digital Experiences → AI → Agentic Workflows

Change the World Through Digital Experiences

Adobe Strategic Publication | Page 1 of 2

Adobe Vision Statement — page 2

From Mission to Impact

How Adobe combines creativity and AI to transform the experience economy.

Firefly — Adobe's Creative AI

Commercially safe generative AI platform deeply integrated into professional workflows.

Idea

→

Generate

→

Edit

→

Refine

→

Impact

2026: Agentic Creativity

The shift from generative to

Agentic AI

allows creators to orchestrate multi-step workflows.

Through the

Creative Agent

, Adobe automates complex tasks across the stack.

Adobe GenStudio

The AI-powered content supply chain connecting creation, activation, and measurement for enterprise

brands.

The Adobe Strategic Logic

NORTH STAR

Change the world through digital experiences

AI STRATEGY

Firefly + Creative Agent + Enterprise AI Orchestration

OUTCOME

Personalized Customer Experiences at Global Scale

SN

Shantanu Narayen

Chairman and CEO, Adobe

Leading the transformation into the AI-powered experience economy,

focused on augmenting human creativity.

Strategic Framework:

Mission: Change the world through digital experiences. | Creative AI: Firefly | Content Strategy: GenStudio. AI is

presented as the latest technological expression of Adobe's enduring mission.

Sources: Adobe Company Materials, 2026 AI Announcements. | Page 2 of 2

Adobe Vision Statement

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