THE WALT DISNEY COMPANY VISION

STATEMENT

ENTERTAIN. INFORM.

INSPIRE.

Through the power of unparalleled storytelling.

O F F I C I A L CO R P O R AT E M I S S I O N

"The mission of The Walt Disney Company is to entertain, inform and

inspire people around the globe through the power of unparalleled

storytelling, reflecting the iconic brands, creative minds and innovative

technologies that make ours the world’s premier entertainment company."

LEGACY CORPORATE LANGUAGE:

"To be one of the world's leading producers and providers of entertainment and

information."

Strategic Context:

This wording is widely cited as Disney's historical mission/objective. Current corporate materials have

pivoted to the storytelling-centric mission above. This document distinguishes historical legacy from current 2026

strategic direction.

S T O R Y T E L L I N G • C R E A T I V I T Y • T E C H N O L O G Y • E N T E R T A I N M E N T • E X P E R I E N C E S

The Walt Disney Company Vision Statement — page 2

BUSINESS ARCHITECTURE

ENTERTAINMENT

Content production and

distribution including Film,

Episodic Television, and the

Streaming ecosystem

(Disney+, Hulu).

ESPN

The global leader in sports

media, news, and live event

broadcasting with a robust

direct-to-consumer

roadmap.

EXPERIENCES

World-class Theme Parks,

Resorts, Disney Cruise Line,

and immersive storytelling

brought into the physical

world.

V I S U A L S Y N T H E S I S O F C U R R E N T S T R AT E G Y

TECHNOLOGY AS AN AMPLIFIER

As emphasized by leadership in 2026, technology is the amplifier of our storytelling, not its replacement. By

merging creativity with innovation, Disney+ is evolving into the

digital centerpiece

of the company,

connecting films, series, and games into a unified consumer ecosystem.

STORIES &

TALENT

→

ICONIC BRANDS

→

TECHNOLOGY

→

DIGITAL

ECOSYSTEM

→

GLOBAL

EXPERIENCES

THE WALT DISNEY COMPANY • EXECUTIVE STRATEGY • 2026

The Walt Disney Company Vision Statement — page 3

FROM STORYTELLING TO THE DISNEY

ECOSYSTEM

STORYTELLING IS THE ENGINE

Disney translates its mission into a global ecosystem where stories move seamlessly across platforms

and geographies.

DIRECT RELATIONSHIP

Transitioning from content

distribution to deep

consumer engagement

through data-driven

personalization in Disney+

and Hulu integration

(Unified Experience 2026).

PHYSICAL

STORYTELLING

Major investment ($60B

multi-year plan) in Disney

Experiences, including

expanded park capacity, new

lands, and fleet growth for

Disney Cruise Line.

SPORTS DAILY

CONNECTION

Positioning ESPN as a daily

touchpoint for millions of

fans, leveraging live sports

and digital innovation to

maintain market leadership.

CORE SEGMENTS

195M+

DTC SUBSCRIBERS (FY25)

150+

GLOBAL MARKETS

THE DISNEY FLYWHEEL: CONCEPTUAL SYNTHESIS

A continuous cycle of creative integrity and audience engagement.

STORYTELLING → CHARACTERS → DISTRIBUTION (DTC/TV/THEATRE) → EXPERIENCES → FAN

CONNECTION

↺

JOSH D'AMARO

Chief Executive Officer, The Walt Disney Company

G L O B A L I M P A C T • A U D I E N C E C O N N E C T I O N • S T R A T E G I C G R O W T H

The Walt Disney Company Vision Statement

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