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Patagonia Vision Statement

Patagonia Vision Statement — page 1

PATAGONIA COMPANY VISION STATEMENT

PURPOSE • PLANET • PRODUCT • ACTIVISM • REGENERATION • RESPONSIBILITY

WE’RE IN BUSINESS TO

SAVE OUR HOME

PLANET.

Patagonia’s defining purpose and strategic North Star

PURPOSE STEWARDSHIP

This statement is not merely marketing copy; it is

the fundamental logic that dictates our operational

decisions. It informs how we allocate capital,

design products, and engage with our global

community. We use our business to protect the

nature we are part of.

OWNERSHIP

↓

PRODUCTS

↓

ACTIVISM

↓

CAPITAL ALLOCATION

THE BUSINESS LOGIC

Conceptual synthesis of Patagonia’s

purpose-driven model:

BUSINESS

↓

PROFIT

↓

RESPONSIBILITY

↓

ACTIVISM

↓

PLANET

↓

Patagonia Vision Statement — page 2

FROM PURPOSE TO ENVIRONMENTAL ACTION

TRANSLATING PURPOSE INTO OWNERSHIP, DESIGN, CIRCULAR-USE, MATERIALS, AND

INVESTMENT.

PURPOSE → PRACTICE

Visual synthesis of Patagonia’s current business practices

PURPOSE

Save our home planet

OWNERSHIP

Purpose Trust + Holdfast Collective

PRODUCT

Durable outdoor gear & responsible materials

USE

Repair + Reuse + Worn Wear

ACTIVISM

Support grassroots environmental action

CAPITAL

Direct economic value toward environmental change

Patagonia Vision Statement

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