Apple Vision Statement
APPLE INC. | CORPORATE VISION
O UR VISION
“To make the best products on earth, and
to leave the world better than we found it.”
Executive vision mandate
THE IDEA BEHIND THE VISION
Product Excellence:
Creating tools that combine
technology and design into experiences that feel
essential.
Positive Impact:
Operating with the intention that
our products leave the world in a better state.
DESIGNED AROUND THE USER
Simplicity:
Making complex technology intuitive.
Integration:
Seamless hardware, software, and
services.
Experience:
Prioritizing how technology serves
the user.
THE INTEGRATED EXPERIENCE
HARDWARE
→
SOFTWARE
→
SILICON
DESIGN • INTEGRATION • EXPERIENCE
INTELLIGENCE & PRIVACY
Personal intelligence built with foundational
privacy, utilizing
on-device processing
and
Private Cloud Compute
.
LEAVE THE WORLD BETTER
Climate:
Net-zero footprint by 2030.
Materials:
Closing the loop with recycled
materials.
Circularity:
Designing for longevity and reuse.
TECHNOLOGY FOR PEOPLE
Empowering through
Accessibility
and
Inclusion
,
ensuring technology reflects the diversity of its
users.
