Procter & Gamble Vision Statement — page 1

P&G VISION STATEMENT

P U R P O S E • C O N S U M E R S • I N N O V A T I O N • S U P E R I O R I T Y • B R A N D S • G R O W T H

IMPROVING THE LIVES OF THE WORLD'S

CONSUMERS

P&G'S PURPOSE — NOT A MARKETING SLOGAN

P&G officially frames this statement as its

Purpose

, supported by its Values and Principles. While historical language occasionally

referenced being "the best consumer products company," the current official framework identifies the Purpose, Values, and

Principles as the foundational growth strategy.

PURPOSE → GROWTH LOGIC

PURPOSE

Improve Lives

UNDERSTAND

Human Needs

INNOVATE

Better Solutions

SUPERIORITY

5-Vector Standard

CHOICE

Earn Preference

GROWTH

Value Creation

IRRESISTIBLE SUPERIORITY: THE STRATEGIC STANDARD

1. PRODUCT

Performance and

benefits that delight.

2. PACKAGE

Design, function, and

sustainable experience.

3. COMM.

Meaningful and

effective brand voice.

4. RETAIL

Availability where the

consumer shops.

5. VALUE

Performance at a price

worth paying.

HUMAN-CENTERED INNOVATION

MAKE EVERY DAY BETTER

P&G's innovation model begins with understanding people—

their habits, aspirations, and everyday problems. We solve these

through scientific mastery to provide small but meaningful

improvements.

THE ENGINE

Consumer Problem → Human Insight → Science → Technology

→ R&D → Prototype → Scale.

TIDE

Fabric Care

PAMPERS

Baby Care

GILLETTE

Grooming

ORAL-B

Oral Care

OLAY

Beauty

DAWN

Home Care

Now and for generations to come.

“We will provide branded products and services of

superior quality and value that improve the lives of the

world’s consumers, now and for generations to come.”

As a result, consumers will reward us with leadership sales, profit and value

creation, allowing our people, our shareholders and the communities in

which we live and work to prosper.

Page 1: Purpose and Superiority | P&G Vision Publication 2026

Procter & Gamble Vision Statement — page 2

FROM PURPOSE TO FUTURE GROWTH

S T R A T E G Y • P R O D U C T I V I T Y • A I • S U S T A I N A B I L I T Y • L E A D E R S H I P

P&G'S INTEGRATED GROWTH STRATEGY

1. PORTFOLIO

Daily-use categories

where performance

drives choice.

2. SUPERIORITY

Irresistible standards

across 5 vectors.

3. PRODUCTIVITY

Funding innovation and

market growth.

4. DISRUPTION

Willingness to adapt and

reinvent capabilities.

5. ORGANIZATION

Agile, accountable, and

inclusive teams.

HUMAN CREATIVITY + AI-ENABLED SCALE

HUMAN INSIGHT

Foundation of brand building: Empathy,

Creativity, Judgment, Cultural Nuance.

AI AMPLIFICATION

Accelerating the how: Analyze, Generate,

Optimize, and Scale concepts.

“Robots don’t build brands. People do.”

AI provides speed and scale; People provide insight and meaning. Case Study: Pantene Europe utilized AI to rapidly prototype human-centered

packaging and creative concepts.

INTEGRATED SUSTAINABILITY

WATER POSITIVE FUTURE

Reducing use in operations, restoring water in stressed areas, and

responding through innovation.

SUPPLY CHAIN SCALE

From R&D to Retail, ensuring superior products are reliably

available to 5 billion consumers in 180+ countries.

VALUES & PRINCIPLES

VALUES:

Integrity, Leadership, Ownership, Passion for Winning, Trust.

PRINCIPLES:

Respect for individuals, Innovation as cornerstone, Strategic

focus, Mastery, External focus.

Shailesh Jejurikar

Chairman of the Board, President & CEO (Effective 2026)

Strategy focuses on consumer-first execution, superior value, and long-term opportunity through integrated growth.

THE P&G STRATEGIC LOGIC

PURPOSE → CONSUMER FIRST → SCIENCE & INNOVATION → IRRESISTIBLE SUPERIORITY → BRAND CHOICE → PRODUCTIVITY → AI & TECHNOLOGY →

DISRUPTION → GROWTH → LONG-TERM PURPOSE

Sources:

P&G Purpose, Values & Principles; P&G 2026 Annual Report; P&G FY2026 Results; P&G Leadership; P&G Sustainability; P&G 2026 Cannes Communications. This document is a visual synthesis for

educational/informational purposes.

Page 2: Strategy and Future Capability | P&G Vision Publication 2026

Procter & Gamble Vision Statement

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