BECOME THE WORLD'S
CREATOR PLATFORM
In 2022, Spotify envisioned providing the
infrastructure to help millions of artists and
creators grow businesses, manage careers, and
monetize work. This remains a core foundation as
the platform scales to entertain and educate over
1 billion users.
MUSIC
STREAMING
→
AUDIO
PLATFORM
→
CREATOR
PLATFORM
→
PERSONALIZED
MEDIA
→
INTERACTIVE
MEDIA
→
THE NEW SPOTIFY EXPERIENCE
Users shape and
direct personalized
media.
AI models taste,
context, and intent.
Deepened fandom
and social
participation.
Active shaping of
the listening
experience.
THE CREATOR PLATFORM VISION — 2022
GENERATIVE
MEDIA
CREATE
DISCOVER
CONNECT
PARTICIPATE
Conceptual synthesis based on Spotify's published strategic evolution. Page 1 of 2