How to Write a Marketing Plan for a Business

How to Write a Marketing Plan for a Business


A marketing plan is a plan which is primarily created to set marketing strategies and tactics of a business or an organization for a certain amount of time. A marketing plan covers various details related to marketing, including smart goals, strategies, and steps.

As a business grows, a marketing plan also needs to grow and develop in accordance to the changes and development of its internal and external environment.

Importance of a Marketing Plan

Like a business plan, a marketing plan also sets business goals, and of course provide the direction you need to take for the attainment of such goals.

A detailed marketing plan allows a business to identify customer satisfaction, retain existing customers and potential customers, focus on a specific course of action to take for achieving business targets, set the amount of time needed for such course of action to take place, among others. Thus, it cannot be argues that a marketing plan is a vital tool for a business to thrive.

Guide Questions in Creating a Marketing Plan

Creating a marketing plan is a challenge every business must overcome. Here are some essential guide questions you need to answer if you want to create an effective marketing plan.

  • What is the main purpose of your marketing plan?
  • What does your business want to accomplish, and why?
  • Will your business plan examples in pdf be able to help you achieve your business goals?
  • How will your marketing plan help you in attaining such goals?
  • Who are the target individuals (target market) of your marketing activities, and how will you reach them?
  • Who are your competitors, and what are their strengths and advantages as compared to your business?
  • What sets you apart from other businesses?
  • How much are you willing to spend for the accomplishment of your marketing plan?
  • What are the steps you need to take in order to attain your goals?
  • What have you achieved from previous marketing plans and what are the areas for improvement?

Tips for Creating a Marketing Plan

An effective marketing plan will be a business’s guide to success. Refer to these tips for creating a marketing plan.

  • Determine your goals. Your goals will give you an idea on what you want to achieve and how you are going to achieve them.
  • Know your business. Know your business operations, and your personnel. Know the strengths and weaknesses of your business.  
  • Know your competitors, and your target market. Know who you are up against, and who will be your target market.
  • Plan the budget. Know how much your marketing plan will cost you.
  • Identify the strategies/tactics. These will be the steps your business will take towards achieving your goals.
  • Be flexible. Let your work plan be flexible to changes.
  • Be open to failure. Not every marketing plan can ensure success, you be ready to learn from your failure.
  • Give it some time. Success takes time, you wait for it.
  • Keep the plan up to date. Update your daily plan from time to time.
  • Monitor the results. Results will tell if your plan is successful or not. If not, you need to know what went wrong and identify the ways for your quality plan to improve.