How to Create a Nonprofit Marketing Plan [7+ Best Examples]


If you want your target audience to notice you, develop an interest in what you have to offer, get in touch with you for inquiries, and convert from just prospects into buying your ideas for social benefits, you’ll need to create and use a comprehensive marketing plan. It doesn’t matter whether you a small firm or a new nonprofit organization in the market, the plan can help you to place your project in the eyes of the people that really matter.

Nonprofit Marketing Plan Template

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Nonprofit Business Plan Template

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How to Create a Nonprofit Marketing Plan

One of your main goals is to make your organization known to people. And, when your target audience knows about your existence, they won’t hesitate to ask more about it and its functions. Therefore, as you write your marketing plan, pay more attention to your main objectives from start to finish.

1. Start with the end in mind

There is more to a nonprofit promotion plan than just making an organization known to people. So, think about what you would like to achieve even before you write down your marketing strategies. Starting with the end in mind helps you to develop an effective marketing framework that will enable you to stand out from your competitors.

2. Learn and understand your audience

The second step to creating a successful marketing plan is to understand your target audience. Who are they? What are their preferences? Do you know their age brackets? What problems do they face? What solutions are they looking for? Understanding your audience gives you a clear picture of what it is they want. It’s about them at the end of the day.

3. Who are your competitors?

The market rivalry is perhaps the scariest business aspect that profit and nonprofit startups alike have to grapple with every single day. The competition isn’t going away any time soon, unfortunately. So, the best thing you need to do at this point is to study and understand your competitors. And this is where SWOT analysis comes in. When you know what your competition looks like and what they do to stay at the top, you can develop an effective action plan that will enable you to stay in the market for the long haul.

4. Develop a marketing strategy

There are many marketing strategies these days. From social media advertising and pay per click ads to billboard and flyers, you can use just about any approach to get the words about your nonprofit organization out there. The strategy you use depends on your demography. So, refer to your audience’s behavior (personality) before settling for a marketing strategy.

There is more to a marketing strategy than just the medium of communication to use. Think about the number of people that you would like to reach, how much you are willing and able to spend, as well as your marketing workforce. If you have a good marketing budget plan in place, it should be easy for you to run a successful marketing campaign for your nonprofit project.

5. Measure Your Results

You have done quite a lot up to this point, from conducting a SWOT analysis to executing your marketing plan. The final step is to analyze the results. This is the point where you determine whether your marketing efforts yielded the goals you had in mind. If the results aren’t as satisfactory as you expected, you may need to re-strategize your marketing plan and re-implement.

Best Nonprofit Marketing Plan Examples & Templates

Now that you know how to create a marketing plan for a nonprofit project (business), let’s look at some of the best examples of marketing templates that you can check out for inspiration.

1. Simple Marketing Strategy for Nonprofit

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You already know by now just how necessary marketing is. It’s the only way to get your name out there. It’s a good approach to build your brand over time. If you seriously want people to notice your business and even identify with it, you need to do everything possible to attract their attention. Writing a marketing plan is the first step. Reviewing the plan with your stakeholder is the second step. And implementing and evaluating the impact of the marketing strategy is where the job is. As a nonprofit business, you need to make sure that your strategy is up to scratch. Check out this example to learn more.

2. Sample Nonprofit Marketing Plan for Students

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Many students describe marketing as art. And its success depends on one’s level of creativity as well as interpersonal skills. While this is true in most cases, marketing is still a subject worth learning, especially when it is a nonprofit project involved. Whether you are a college or a university teacher, you need to make sure your students get the best training on this subject. As such, you should use only a top-notch example of a nonprofit marketing plan. The above PDF file is a good example of an actionable plan that you can download and use as a guide when teaching.

3. Printable Nonprofit Marketing Template

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A solid marketing plan for a nonprofit organization can help you to meet many prospects, turn them into buying clients, and generate profit for the business. Not only is the plan helpful in developing effective pricing and revenue generation strategies, but it also makes it easy for you to have the best advocacy policies in place. Check this example for more information.

4. Facebook Nonprofit Marketing Plan Template

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Facebook gets millions of visitors every single day. So if you have a social media marketing plan in place, you can get a very huge following for your nonprofit business. This PDF file is a good example of a guide that you can use to create an effective marketing plan for your business.

5. Free Nonprofit Marketing Plan Guidebook

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You can create a good marketing plan for your nonprofit business, even if you have no experience in writing professional business documents. All you have to do is to download and use this comprehensive guide to write the plan.

6. Comprehensive Nonprofit Marketing Plan Blueprint

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You’ll find this blueprint useful if you are looking for a well-written marketing plan for a nonprofit business. The file is free to download. Simply click the download link above.

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