Marketing has an inventory, composed of reasons and the opinions of the companies that need the promotion, along with the other information that is required by the marketing companies to do their work. Marketing research is the backbone of a company if it seeks to be successful in their venture and the marketing teams have to be well equipped with information for the purpose. It may be an in house team or may be an external organization hired for the job. They need to know exactly what is going on in the market and what is going on in the minds of the buyers regarding the company and the products that exist in the market. Hence, the inventory of marketing research helps them to better assess the situation.
Below are 4+ marketing inventory templates for your reference.
The above template is an example of a marketing inventory and action plan. The first half seeks to find the opinions of the company and to analyze the functioning of the company. It seeks to know where the company is ahead in the market and where the company is behind, so they can tailor the marketing process according to the needs of the company. This will also reveal the places the company has potential to grow but is not paying much attention to it. A company may be facing many problems that go unnoticed and during the marketing campaign the marketers may discover the shortcomings, this is a risky event because then it may be too late and will definitely hamper the effectiveness of the marketing process. To make sure such things don’t happen the marketing team conducts their primary research, only after which they can form a detailed action plan. That brings us to the next part of the above template which states the plan of action example that can be filled up by the marketing team. This template example can be especially useful for the companies that are looking to make a marketing research action plan in a very professional way.
The above template is an example of a marketing inventory template. The marketing team or the external company that is working with the organization has to do their research and come up with the reasons why the people should buy from a particular company and not another. They will focus on these points while doing their marketing. The company has to provide all the information that is needed. The above template is an example of such a sheet that can be provided to a company for assessment. Their strong points, the product they sell, the services they offer, keeping in mind the strategies that have been successful previously and confirmed through feedback analysis, all such information needs to be collected. It will also help the company to get the proper advertising and promotional schedule. This is a very useful template for the marketing research companies who seek to do an initial assessment that will make their job easy and help them to conduct the process of marketing with greater efficiency, or for companies that seek to get comprehensive marketing of their brand done. This is the sheet they can download and fill up or make one using this as a reference, to present to the marketing team who is handling their marketing process.
The above template is an example of regulation of an alcohol company. It has been made taking into account all the different types of obligations that come with it. Addressing the social issues of the products and all the other restrictions that are put on it in terms of advertisements and promotion.The promotion and marketing of an alcoholic product are very tricky. Usually, there are strict guidelines that are implied on such actions, which make the marketing of such products difficult. The template is very detailed and well planned out and it takes into consideration many variables under a category so that nothing is in violation of the terms and conditions, set by the local governments.
The above is another market research inventory template. This is essentially an inquiry sheet that seeks to find out what strategies have worked in the past and what have not. So that an analysis can be done on them and the many “why” parts can be filled up which in turn will be used to generate a report and provide a solid foundation for a marketing process to be put in action. It is important for the marketing team to know these details or they will have to go through trial and error again and again, which will consume time and money. With proper guidance, marketers can know what strategies work and then move on to decide how to make them more efficient through the necessary changes to meet the goals of the company. The above template is from coaches’ marketing source and is simple enough to be used by anyone, be it any marketing company for the process of marketing a product or service for the client or for their own organization.