6+ Marketing Rate Card Examples & Templates [Download Now]


A rate card is typically a document with details or prices for different products/services. It can be shared as a fixed price sheet and may function as a PR piece in some situations. A marketing rate card outlines the different advertisement services and their prices. Marketing companies often have service packages or rate cards that they can share with potential clients and include in their marketing proposals. The clients can have a look at the marketing rate cards and pick and choose the number of advertising services they want according to their budget.

Designing a marketing rate card can require effort from the marketing company. First, the company has to shortlist all the marketing services it provides and has to list them down with clarity and under proper headings on the rate card. Defining the prices of each service included in the rate card is also challenging as the company has to calculate each service fees separately and also determine a discounted price if offered in a bundle. Here are some really useful marketing rate card examples and templates that you can use when making your own rate card.

Marketing Rate Card Examples & Templates

1. E-Marketing Rate Card

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  • PDF

Size: 155 KB

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If you want to create an e-marketing rate card, you can definitely download and use this e-marketing rate card template. It includes all the major design services like rotating banner, e-newsletter banner or individual email broadcast with a column to add relevant prices of each size. What is great about this template is the fact it allows a business to also mention multiple service bundles and discounts. You can also add a few images from your portfolio as an example. Overall, it is a great template for a basic e-marketing rate card that comes in a PDF format.

2. Content Marketing Services Rate Card

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  • PDF

Size: 73 KB

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Content marketing is a marketing technique of creating and distributing valuable relevant and very consistent content in order to attract a target audience based on specific demographics – which later turn into conversions. Content marketing includes creating articles, collateral, email campaigns, infographics, press releases, videos, video scripts, web pages and special reports among others.

If you have just started your own content marketing services, you would need to develop content marketing services rate card to list down all the content types you create and what you charge for them. Here is a nice and simple template that you can edit easily.

3. Marketing Services Rate Card

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  • PDF

Size: 680 KB

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Marketing services encompass a large spectrum of activities and designs that a marketing company can offer. A marketing services rate card is essential in defining exactly what marketing services you offer and for what price.

Here is a basic marketing services rate card that gives out details of marketing services in a very structured and easy-to-understand manger. It includes basic marketing services like press release service, brochure and website copywriting services, additional bought-in marketing services along with terms and conditions. You can edit this to add or subtract details according to what you offer in your marketing business.

4. Direct Marketing Rate Card

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  • PDF

Size: 840 KB

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Direct marketing is all about selling products and services directly to the target audience instead of using retailers. Companies may use direct marketing by mail order or telephone selling.  Direct marketing can also be defined as a promotional method that a marketer of a company may use by presenting information about the product or service to the customers without using a middleman.

Direct marketing is often used for promoting and selling products or services of very high value. Here is a direct marketing rate card sample that you can download in a PDF format and edit with your own prices.

5. Photography Marketing Rate Card Sample

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  • PDF

Size: 156 KB

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Here is a marketing rate card template specifically for a photography business. The photography business is in demand because people want top-notch photographers to cover a wide variety of events such as weddings, corporate parties, conferences, and international events. Often times, photography business include multiple services like videography. The charges of photography service are usually high because very expensive equipment is needed to run this business successfully.

In this particular marketing rate card, you can see a number of photography services including photo shoots, drone photography, virtual tours, drone video, and other media creative services for radio and television with their charges. You can edit the services you offer in this template.

6. Direct Marketing Advertising Rate Card

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  • PDF

Size: 492 KB

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It is a well-known fact that direct marketing allows you to generate a specific response from your targeted groups of customers and is very useful to small businesses. It allows them to focus their limited resources where they can actually produce results. Direct marketing also allows the business to measure the success of the marketing campaigns accurately by analyzing the direct responses they received. If you want to increase sales to an existing customer, build customer loyalty and re-establish lapsed customer relationships, then direct marketing is for you!

Here is a detailed direct marketing advertising rate card in which you can add these benefits and list down your services along with prices.

7. Channel Partner Content Marketing Rate Card

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File Format
  • PDF

Size: 117 KB

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Marketing of hardware-software systems and IT services by channel partners has become important to sales and business development for many companies around the world. There are many reasons why effective channel partner marketing is needed and important. Studies show that when people want to buy any tech product, they would begin their search on Google or another search engine. Channel partner marketing can lead to better conversions and also allow businesses to measure results through analytics.

Many companies offer strategic channel partner content marketing services. This rate card includes all the services that you can include when developing your own marketing rate card.

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