Over the years, email has been a part of every marketer’s toolkit, and it has been developing steadily over time. From a curious invention, email has now gone far into becoming a marketing mainstay. With the competition getting tougher in the email marketing arena, you have to up your game in developing strategies for your ecommerce success.
Are you struggling to think of the best possible strategies to boost your email marketing campaign? Let our email marketing examples and templates get you off the right foot!
It’s not easy managing email marketing, especially when you have queuing email initiatives. Despite that, due to its remarkable perks in converting prospects to leads, more and more businesses leverage this platform. Given its complex nature, having a concrete, effective email marketing strategy should give you a clear roadmap to keep you on the right track.
An email marketing strategy is a set of procedures, or an action plan, that guides marketers in achieving desired marketing goals with email advertising. With this plan of action, businesses are given a direct channel of communication with prospects and customers where they can raise brand awareness.
Moreover, having an email marketing strategy in place lets you iron out the email advertising process ahead. In turn, other business stakeholders are given a clear set of objectives at each given time, thus making email campaign implementation more synchronized.
By now, you already understand what it means to establish goals for your email campaign and lay out objectives to achieve them. If you are to ensure the success of your email advertising processes, consider the following tips below.
As soon as you have your goals in place, it’s time to pick the necessary tools for your email campaign. For this, you will need an email service provider (ESP) that offers automation tools, among other useful features. Some of these tools include MailChamp, Campaign Monitor, Constant Contact, Autopilot, Userfox, and many more.
Personalizing your message means your message is driven by customer data. That means you write your message in such a way that it sounds as if you know the email recipient very well and that you have that certain connection. An example would be addressing the client (or prospect) by their first name. Another? Introducing a product or service by providing a positive testimony (based on personal purchase history or experience).
One of the best ways in building a mailing list is through subscriptions. For this, you may simply embed subscription forms on high-traffic sections on your website. When using social media, you can simply provide a link that directs users to web pages containing the subscription form.
After this, divide your mailing lists into segments. Doing so allows you to send highly targeted email campaigns at a given time. Email sending prioritization will be based on consumer demographics (data).
Monitor how your email marketing strategy fared. Create an email performance report ideally on a monthly basis. This will guide you in adjusting your email strategy based on the reports and feedback you have gathered.
There are many features of an effective email marketing campaign, but let’s just name a few. An email should (1) be very focused (segmented by priority according to consumer data), (2) have a good story (entertaining; humanized; has value), (3) be brief and concise.
Despite its competition, it’s undoubtedly still working. It’s still used by many marketers worldwide. As of now, companies using email marketing still enjoy sales while taking this cost-efficient approach. You may think it’s slowly dying out due to its age, but apparently, it’s not.
The bulk email refers to the act of sending one email campaign to a large group at once. This can take the form of marketing messages, newsletters, updates, coupons, and invitations, among many others.
For every dollar spent on email marketing, a business can earn roughly at least $40. This is why more marketers are still, and increasingly, implementing this email marketing approach. As such, having a strong email campaign strategy is a must in order to deliver the desired return on investment (ROI).
Creating an email marketing strategy is not that challenging in itself, because, actually, it’s choosing what plan of actions to take and identifying their effectiveness, that makes it daunting. But fret not because you can always check on our tips listed above for your reference in creating your next email campaign tactics. Regardless, if you need inspiration in your email marketing strategy, you examples.com as your guiding light. For further references, please do not hesitate to check out other examples that we have in store for you:
Non Profit Marketing Strategy
Sales and Marketing Strategy
Small Business Marketing Strategy