A vision statement describes an organization’s long-term and short-term goals and plans. This will serve as the organization’s guide in planning the necessary course of action in order to attain such smart goals. Vision statements set the direction towards the organization’s growth.
A mission statement is not entirely different from a vision statement, as it also states an organization’s goals and objective statements. However, the main aim of a mission statement is to define the purpose of the organization at present, while leading to a futuristic view of the organization.
Both value statements of vision and mission can be changed as your organization grows, but considering both need statements as the building blocks of your organization, it is best to keep revisions to a minimum.
A clear vision statement has the ability to inspire current employee statements, while at the same time attracting potential employees. A specific vision statement establishes a clear reason for your organization to stay in the game and move forward in order to achieve its goals.
Having a vision statement also provides motivation to the organization’s personnel so they could still move on and forward despite problems and issues along the way. In the simplest sense, an organization needs a vision statement to survive in the harsh world out there.
There are no official elements for a perfect vision statement. However, there are common traits which are believed to make a capability statement for vision as effective (at the very least).
Here are some:
A vision statement will be the starting point of your organization’s growth over time. Thus, you need to create an effective and long lasting concept statement for the vision to guide you and your organization to the success you dream of.
Here are some points for consideration: