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The primary goal of event promotions is to overcrowd venues or to raise the numbers on their registration sheets. Compared to advertising goods and services, you are actually asking people to sacrifice a chunk of their time to attend what you have prepared for them. Whatever marketing tactics you decide to use, you have to make it look like it’s worth their time. A well-structured and informative event brochure can do that for you. They are a compact and easy guide for important details. Our event brochure templates are readily available for you below, as well as some tips that you can use to know how to design your own.
An event brochure is a brochure that promotes an event or provides significant details about an occasion. It can be used to advertise camps, sports events, and other activities to entice viewers or participants. It can also be an informative piece that contains event information, schedule, and sometimes even a location map to guide those interested in joining.
Deciding to utilize a brochure to promote your event might be the best thing you can do. While you can post your event’s details on social media and your company’s website, the brochure’s easy-carry nature and conciseness make it beneficial for your participants. They can stuff it on their bags and take it out without a fuss. Among the advantages of brochures is that they are attractive. So catching your target audience’s attention won’t be a problem. If you’re planning on making one, here are some steps that you can follow:
Start the process by gathering all the relevant information that you want your brochure to have. This includes the event’s basic details (date, time, and venue) and background details that you would like the people to know. While doing so, you might want to start looking for photos that match your details. Having a photograph or illustration on any graphic design makes it even more compelling. And since you’re either promoting the event or using the brochure as an informative pamphlet during the occasion, the pictures would be an added information piece. You just have to make sure that all images are a product of high-quality photography.
Now that you have your content ready don’t jump to the designing process just yet. Start with a blueprint. What content arrangement would you want your brochure to have? How would you place the images? Breeze through the actual graphic designing by making a rough outline of your brochure first. You might find out that your details are a bit lengthy for the layout, so you’ll have to shorten them. Whether you make a bi-fold brochure or a tri-fold brochure, see to it that spaces of the panels are not studded with too much word count. Even when you have a very creative brochure result, a wordy content will throw off its appeal.
Don’t stray away from what your event is all about. Blend with it. If your company is hosting a gathering to discuss environmental concerns, your conference brochure should follow the said theme. In most cases, the event’s organizers will have an established color scheme and design, which they will then apply to every print material they put out, including posters and flyers. If there’s none, you will have to determine what the program is all about. For example, a university talk should have a formal seminar brochure while a night party or a music festival should have a concert brochure with a funky pop or techno vibe.
You’ll never go wrong with a catchy headline to help you attract attention. If you want your brochure to turn heads, your brochure cover should highlight a great headline statement. Of course, it should represent your event well. A program brochure for an open-field summer party can have a “Starry summer nights” as a campaign tagline. On the other hand, a charity brochure with a “There’s no small help” headline will help encourage people to contribute their part to the cause.
A brochure is commonly used for commercial and advertising purposes. It’s also printed on a high-quality paper. On the other hand, a leaflet’s purpose is mainly to inform the people about a certain topic.
While the mentioned types are the most common, a brochure comes in a variety of styles. The other brochure formats are Z fold, roll fold, French fold, gate fold, parallel fold, and accordion fold.
Yes. In fact, it’s the easiest way to make a basic brochure since the software already has multiple templates available for brochure making.
Brochures have long been a part of different occasions. Do you remember bringing home a brochure from a conference and keeping it as memorabilia? This is among the lesser-known benefits of a brochure—they last forever. You might have gone to the best music night of your life with only pictures and a concert brochure to help remind you of the details. Don’t you want to impart this kind of permanence as well? Tour around our event brochure displays and download now!