A company logo serves as a business’s best defense and offense when new products or improvised services penetrate the desired market segment or niche market. Be it startup companies or established businesses, creating a face to represent your company is necessary. Surely, a company without a logo can produce competitive, quality products that surpass the products of leading brands. But as a consumer and an entrepreneur, don’t you think prospective consumers will not take some time to deliberate if buying logo-less products is worth a shot? It’s a play on chance where the success rate is quite harsh to a business’s expected profit.

Despite the exquisiteness that gemstones possess, a jewelry store still needs to have a logo that crowns all the jewels in your stores. There is so much in a logo than what meets the eyes. This article discusses the importance of a logo and how companies, in general, immensely benefit from having one. A section of this article also highlights the advantages why logos need to be crafted with maximum effort. That’s right, your gemstones also need a carefully and intricately designed logo to represent their elegance and beauty to the public.

Luxury Gold Jewelry Logo

Ring Jewelry Logo

Classy Jewelry Logo

Affinity Jewelry Logo Template

How Logos Impact a Business

Logos have outlived many lifetimes and yet they continue to exist despite the harshness of time. Some conventional practices in the field of business are already outfaced, yet logo designs have proven to be way too significant to completely allow them to be voided– as advertising flyer and company brochure distributions are still practiced. Through a business logo competitors, prospective clients and employees, and business partners will know the worth of doing business or closing a deal with you. Although a logo doesn’t have a content to explain how one came to be to combat criticism, a bridge of trust between your company and business entities naturally builds. When your logo appeals the sight of the referred entities, there is a good chance that the increase in public awareness about your brand will be hastier than your humble expectations. Of course, it verily is a challenge for startup companies to hasten brand awareness. But with wise advertising and a logo to represent your company values, your company might even prove the latter a mere theory.

Logos not only represent the rich materials your business uses to produce high-quality products. In fact, they, too, are representations of how companies operate and treat their loyal clients and prospective consumers, and also their workforces. A logo is not merely a work of art meant to charm the eyes of a targeted audience. It’s a marketing tool that lures prospects into business dealings with you. Hardly believable? With the advantages provided below, you will think so no more.

Pink Jewelry Logo

Diamond Jewelry Logo

Advantages of Having a Logo

It’s not difficult to underestimate the worth of logos when you know so little about them and how they are deemed vital to businesses. The advantages you find below might make you just re-evaluate your views about logos:

1. Logos create solid and lasting impressions. When a logo is successful in captivating your audience’s attention, the distinctiveness of its design naturally commits to their memory. From this, a growing urge to try your brand’s products forces prospects to visit your store to check the quality. Once they naturally click to your products or services, they will be more than willing to test the new release updates of your products and/or services. When your products are displayed at certain malls or nationwide stores, their response in purchasing the referred products will be immediate. Not only that, the solid impression from the sight of your brand’s logo can be easily scattered to prospective consumers who are yet to try them. They might be dubious at first in purchasing your product, but once they see your logo their doubts will definitely ebb away in a matter of seconds.
2. Logos allow your brand to stand out from your competition. Notice how you can easily tell the brand of a product just from the way it is designed to the very minute of its physical details? That’s because that certain brand wants to stand out from its competition and not be blamed for imitating features or sleek designs. As an entrepreneur, you don’t want to be blamed for mirroring designs or features for your company’s credibility will be questioned by your market segments. Same goes for logos. Putting trademarks on your products makes it easier for consumers to identify whose output belongs to whom. If your brand is known for the quality that exceeds the expectations of your loyal consumers, it will be easy for you to boost sale when you release a good advertising campaign with your logo in it, of course. Your logo represents all the good materials used in producing goods without disclosing any information at all via word of mouth. You have probably heard the question “what brand is that?” and you simply show the logo or mention the name of the company and that’s about it. No further discussion about aggrandizing the product in question.
3. Logos influence consumers’ decision when making a purchase. Be it an impulsive buyer or wise buyer, it is hard to resist when you see products of your favorite brand. Even if your competitors penetrating the market with products containing unique features that dim the lights of your goods, loyal consumers are more likely to spend a fortune on your old products than in theirs. Why do you think so? That’s because if your consumers have a pleasant experience with your business products and/or services, they trust your company better that no unique feature from your competitors is strong enough to bend their loyalty to you. The sight of an effective logo alone can tempt prospect and loyal consumers to purchase something from their favorite brand, even when not needed.
4. Logos naturally communicate with onlookers. Like any other work of arts, logo tell stories without the company explaining anything at all to these onlookers. One of the things that a logo communicates is the value of a company. In fact, a logo represents the totality of the company. Aside from quality products and services that a company produces, company value is what makes consumers become loyal to your company. You can have the best company that produces the best goods in your country but if you don’t treat your customers right, your company might just be a short time wonder. Consumers like it best when a company cares deeply about them, and its stakeholders and business partners. A logo is used to display the virtue of integrity that is all time present during business operations.
   This makes your company reliable, and a growing reputation of your company valuing all entities that belong to it, including consumers, is enough reason to make your company flooding with prospective customers and employees.
5. Logos make advertising easy. If your company has amassed a good reputation, there is a good chance that your advertisement is going to be a successful investment. Not just because of the elegant design of your brochure or its powerful content, but because of putting your company logo in it. Readers will ask what’s in the ad for them, and when your logo is detected they are not going to hesitate to read everything in it. Logos serve as a cherry on your already perfect business advertisements, so be sure not to forget them when you are planning to release another ad.

Royalty Jewelry Logo

Elegant Ornament Premium Jewelry Logo

Common Jewelry Logo Design Mistakes

An artist can sometimes put too much or too little in a logo depending on the degree of his/her consciousness or mood. Moods can affect greatly a graphic artist’s productivity which could end up with endless revision as demanded by clients. Aside from that, an artist’s imagination sometimes takes him/her to another dimension of creativity that tends to deviate from the concept. For the client and the artist to meet halfway and, thus, come up with the best logo design, here are some things you wish to avoid:

1. Imitation

   A famous saying goes “There is always an imitation before creation.” but this does not mean that you have to entirely mimic a creation down to its fiber. To put it in simplification, you can always follow the process of how logos are made but you have to make sure that the output will be entirely different. Not only will your brand create ambiguity if your logo’s output is a perfect replica of another company’s, the downfall of your business will be harsh and inevitable.

2. Bland Colors and Typography

   Never settle for mediocrity. Remember, your goal is to effectively penetrate a market segment; not bring your business down. Designing a logo can cost you a fortune and it would be an absolute waste of time, effort, and money if a logo is ignored by the public. To make your logo stand out, enticing, and memorable, see to it that the colors can relate to the interests of your targets and that the typeface gives justice to your logo.

3. Letting the Client Do All the Talking
   

   Let’s face it, clients can sometimes be a royal pain in an artist’s pride. They have the tendency to demand so much yet not entirely sure about his/her ideas. Since creating a logo falls in the expertise of the graphic artists, it’s important to educate the client politely. This can help the client draw clearly his/her ideas with complete knowledge about logos, which makes breathing life to his/her ideas easier.

Jewelry Diamond Logo

Red Diamond Luxury Jewelry Logo Template

Flower Jewelry Corporate Business Logo

If you plan your logo to stand out from your competitors, make certain to keep these common mistakes in your mind to avoid possible backlashes in the future. Don’t stress yourself out by overthinking the best jewelry logo design fitting for your jewelry store. All you have to do is clear your mind, take a deep breath, and study the examples above. It’s easy as one to three only with fortunes of results.