A rack card is a document used for advertising a business. It reigns supreme to flyers and brochures though it is smaller in size for it can deliver information in just one glance in a myriad of settings, from restaurants to hotels to convenience stores and more. This type of card truly awakens the interest of potential customers without breaking your budget in designing and printing.
Rack cards have very limited space so you cannot cram lots of information. Here are guidelines in creating a rack card which can effectively communicate your ideas to your target market:
You would want your rack card to be noticed by customers, so you have to maximize the colors and images you use on the card. The card’s top portion needs to be placed with a logo or a title of the card’s content. You also have to incorporate eye-catching imagery. Maximize the use of authentic and unique photos of your business or anything that is related to it. Also, don’t overdo the use of stock photography if possible.
Brand your work. Remember that rack cards are “high touch” marketing tools, and a lot of people would see it even when they don’t pick it up. It is essential that your rack cards are designed carefully and meticulously so that they can maintain your brand’s standards in terms of quality, content, and hue. Hastily creating a layout or merely choosing a generic template you found on the Internet can save you some dollars, but it will impress an idea that is rather confusing to potential customers.
Before you commence writing your copy, establish a clear message that you want to get across to your target market. When a specific message is crafted to a specific group or individual consumers, there is a great likelihood that the card’s chances of being noticed and picked up by consumers increases. Define the message you want to add and do it in five words or even lesser.
Don’t limit the printing by using low-technology printing devices. Printed materials are a classic way of getting a message across to the general public. Yet there’s a divide between online marketing and handing it over personally to recipients. It is good to use QR codes on your cards to drive traffic to websites. You can then track who are the visitors of your site, and then assess the effectiveness of the rack card promotion. Include the website address so that people can be directed to where they should surf online to find your product or service.
There’s a limited space left on the rack card after you had incorporated the images and branding, but you still need to include the basic information a potential client will be needing to keep in touch with you. Thus, include a map of your exact location. If you want to direct traffic to the site, the map will be replaced with a bigger version of your site address and a QR code. In addition, mailing address, fax numbers, phone numbers, and the like should also be included. The last step is to always proofread. Check and even double-check to spot errors. An error-free rack card will be appreciated and adored by consumers.
A spa studio is a place where people can relax and rejuvenate at the end of a long, tiresome day. This spa rack card can expand your customer pool since its high-quality, professional-looking appearance can pique the interest of potential customers. They’ll be visiting your massage studio in no time.
People in the catering business are neck in neck in competition. If you want to get ahead in the game, displaying this catering rack card in your restaurant or diner can highly benefit you or your business. People will always stop by to look at it.
Hair salons promote beauty, so rack cards that are made for salons and beauty bars often look gorgeous and enticing. Women are basically the audience for this type of marketing tool, thus, the designs are soft and feminine. Be sure to display this kind of rack card at a visible spot in your hair salon. It is chic, stylish, and very contemporary that gives viewers an idea that your beauty salon is updated with the latest fads in health and beauty.
A coffee shop is a great place to chill and socialize with cliques. However, there are so many coffee shops these days that always claim that they are the best in town. Make your brand known once potential clients can catch a glimpse of this posh, classy-looking coffee shop rack card.
The hospitality industry has a knack for advertising anything they have to offer, so they can draw in tourists. This type of rack card helps people to get to your resort, hotel, or inn. This quality printed marketing material is never a letdown as it can bring curiosity and excitement to travelers and jet setters in search of a serene vacation spot.
The wedding industry is known to use rack cards from caterers to cake makers and photographers. Some even deem rack cards as an alternative to wedding invitations. However, couples can be overly choosy in choosing the perfect design and a plain wedding rack card is often overlooked. This wedding planners rack card template is the ideal choice for downright picky couples. It is very simple yet classy. It can also be a reference for couples who want to get your services as a wedding planner any time in the future.
People could be searching for a dexterous photographer who can shoot high-quality images on special occasions such as weddings, debut, graduation, and whatnot. There are plenty of reasons why many clients want the services of a pro instead of a mere shutterbug. Be sure to show off this rack card in your photography studio.
Regardless of the fashion brand or line you are marketing, fashion enthusiasts would want to be updated of what’s hot and what’s not in the fashion industry today. Flaunt this chic and sassy fashion rack card in a prominent area in your boutique. People would be rushing in to know the latest trends available at a reasonable price.
There are many kinds of rack cards in the entertainment industry, and theater is not an exemption. A rack card is an effective and affordable way of promoting a show. This Les Misérables rack card can draw in an audience by offering a sneak peek of what’s to come through brilliant photography and compelling words. The mark of a great entertainment rack card is that it has the power to stir up people’s emotions once they see it.
Rack cards are usually used in promoting one-time events for they are inexpensive and much easier to print and display. This Viva La Bella rack card, for instance, can also serve as a memento for the occasion. People can bring it home and they can place it in their scrapbooks. Thus, you should have a well-designed card so that it would be memorable enough and people can keep it as souvenirs.