Rack cards are known to be a concise and cost-effective marketing tool to put key information into the hands of consumers. This allows you to pique the interest of customers without having to spend a fortune in designing and printing. Learn how you can make the perfect rack card using the guidelines and templates below.
The very simplicity of a rack card is what makes it a powerful marketing tool. But with only a limited amount of space available for you to work with, there are a few things you need to remember to make the most out of your rack card design.
You’ll want to make a card that consumers would feel enticed to pick up and enjoy visually. With only a second to catch the eye of a passing customer, you have to pay attention to effective imagery. Apart from a good color combination, look for unique photos of your subject matter that’s easy on the eyes. The standards of your color, quality, and content are sure to affect the image of your brand.
Rack cards can carry all kinds of subject ideas. It can be anything from company overviews and introductions to sales events and promotions. What matters most is your ability to relay a specific message to a specific type of audience in the clearest way possible. It’s best to include a brief copy of your subject to keep your rack card targeted and straightforward.
Now that you have gotten your message across, you need to provide the necessary information for readers to get in touch with you. This includes your company address and contact details. It won’t hurt to include a map to your location as well. You can even drive traffic to your website and social media accounts by providing a glimpse of what consumers can expect from your digital profiles.
Looking for a good caterer can be a challenge for a lot of hosts. To answer common inquiries from potential clients, you can list down all of your major services on a rack card. You can use this to feature meal sets and prices that prospects might be interested in. Make sure to display the menu card in a visible area in your restaurant for customers to be aware of your catering services.
Encourage customers to try out new blends at your coffee shop by advertising some of your finest products through a rack card. Customers tend to order the same cups of coffee during every visit. Thus, introducing a few bestsellers and seasonal flavors to new and recurring customers might help you upsell some items on your menu.
It’s not unusual to find hotel brochures and rack cards sitting on desks of banks, travel agencies, corporate offices, or even in the waiting room of your doctor’s office. Rack cards for hotels, in particular, feature basic accommodation details that address common questions that customers might have. This will help your business reach out to all kinds of audiences that may want to book a room for the night.
When running a marketing agency, you’re expected to market your own brand in such a way that clients would want to do business with you. Rack cards of this type need to be simple yet clever. It’s important to make something that readers will find interesting and informative enough to respond to.
Nail care goes beyond the average mani-pedi. For nail experts, it can get more complicated than that. Educate customers about your services by showcasing your offers on a rack card. Listing your product and service offers in a custom-made salon menu is a great way to sell your business to prospects who want to make sure they know what they’re spending their money on.
Greeting cards might not fit the norm of an average rack card, but a lot of brands have begun disguising their promotional efforts in multipurpose materials. For instance, you can design a pregnancy announcement card for expectant moms to spread the good news about their pregnancy, while also promoting your own brand name by indicating it in the card.
If you own a salon of any type, you might want to consider using a rack card to advertise your services. You can display the card in your store or hand them out to targeted prospects in public areas. Make sure to include a price list of your offers for customers to know what to expect before they book an appointment.
Running a business in a competitive industry is not the easiest thing to do. With millions of people traveling over the summer and the holidays, you need to make your services known to clients before your competitors make the first move. You can use a travel agency rack card to promote special promos and tour packages, especially during travel conventions that are open to the public.
The example above shows just how creative you can be with your rack card. It doesn’t have to be too detailed, as long as your message remains clear enough to generate the desired response. These rack cards are often displayed in public areas, so make sure it stands out for people to notice.
Many organizations, in both public and private sectors, use rack cards to spread awareness for a campaign. These reading materials are designed to be informative, rather than creative, to help educate the masses about certain issues that must be brought to the public’s attention. Similar to the example above, many government agencies produce rack cards as educational materials for members of the community to refer to.