Wedding Postcard

In the years to come, we’ll remember this time as an age of shimmering lights and ultra-thin gadgets. Sure, technology has taken a leap for the better, bringing us both efficiency and effectiveness in ways we would never have imagined. But it’s important for us to hang onto the things that made life worthwhile for the past decades, with postcard design being one of those treasured possessions.

Today, postcards are utilized for several purposes, like for a wedding invitation, a letter, or even as a simple souvenir. It’s a delightful gesture for times when you least expect it.

Craft Wedding Postcard

Elegant Wedding Postcard

Watercolor Wedding Postcard

Simple Wedding Postcard

Postcards in Today’s Age

Back in the day, our great-grandparents (or even our parents) loved to communicate with one another through postcards. Imagine waiting days, weeks, or months for something that may never come. This dedicated form of interaction was a sweet yet grueling ordeal that people of the past had to go through. But if you ask war veterans and travelers, sending postcards was a popular hobby that offered them a quick and easy means of connecting with the people they love. And if you’re curious enough to ask, you’ll come to find that postcards weren’t as dazzling as they are now.

Fast forward to the present day, where e-mails, text messages, video calls, and online chats make postcard writing seem like a pre-historic practice, it’s hard to imagine anyone being interested in the old-fashioned tradition. You can hardly find postcards being sold in stores, let alone expect anyone to ask the store clerk if they had one available. But surprisingly, there are a handful of people that still appreciate the thought of writing and sending postcards to their friends and family. And instead of bringing it to the post office, technology has allowed us to share digital postcards to anyone we know in a blink of an eye. While it may not bear the same sentiments as a physical copy, it still shows how postcards have innovated through the years.

So whether you prefer the traditional postcards or the modern-day digital ones, what matters most is the whole idea behind it, such as the message you write and the individuals you send it to. At the end of the day, it’s about how you choose to stay in touch with the people who mean the most.

Destination Wedding Postcard

Vintage Wedding Postcard

Save the Date Postcard

Watercolor Wedding Invitation Postcard

Why Postcards Still Matter

You must be wondering, with all that technology has to offer, why do people still make postcards?

When you think about it, postcards don’t offer us a spontaneous means of communication like digital messaging tools do. But then again, this is exactly what makes a postcard even more desirable. Instead of following what everyone else does, you opt to do something fairly sweet for others to appreciate. In fact, there are thousands of people who choose to use holiday postcards to send greetings and well wishes during the festive season. Travel postcards aren’t a thing of the past either, as you’ll still find people sticking these to their refrigerator doors.

#1 Means of Advertising

If anything, postcards have been used as a form of advertising, such as the culture, tourist spots, and delicacies that a particular place has to offer. This promotes local tourism by highlighting the things that a person might find interesting enough to experience. Not only does this encourage one to pack their bags and go on a trip, but it also gives importance to the things that today’s society fails to recognize and preserve. And if you forgot to take a picture of Australia’s famous Bondi Beach while you were there, then don’t fret, you still have a postcard for remembrance.

#2 Way of Communicating

A postcard has two aspects of communication, specifically the front where the image is plastered and the back part where you’re meant to write your message. Nowadays, people like to write postcards to friends and family from out of town. It’s a way for us to keep in touch with others, but in an unexpected yet pleasantly surprising manner. You have to admit, the whole experience can be pretty fun. However, the written content isn’t as significant as it used to be, mainly because we’d rather send a text to keep the conversation going. You could write a simple hello or tell someone an interesting story about your travels. Whatever you choose to write, just make sure it’s written legibly enough for one to understand.

#3 Form of Learning

There are various types of theme-based postcards available in the market, with some providing us facts we may not have known about. For starters, a postcard could showcase historic landmarks you never knew existed, old houses that bear the remnants of war, or underground rivers you’d want to visit on your next overseas trip. A glimpse of the beautiful things we have failed to recognize gives us a reason to value history and appreciate the world around us even more. This sparks our curiosity to learn more about a particular event, place, and culture that society no longer pays attention to. This is why historians and collectors still value postcards as if it’s the 20th century.

In addition, the whole idea of a postcard serves as a practice to improve literacy. We become accustomed to writing actual words in its proper spelling, it helps enhance our penmanship and allows us to learn how to construct sensible sentences as well. It’s a ray of hope for a society that would rather use slang and shortcuts to communicate with one another.

#4 Memento

While postcards aren’t as common as they used to be, there are still a couple of shops that carry them nonetheless. For one thing, postcards serve as good souvenirs for moments in your life you’d want to treasure forever. Some would make it a yearly tradition to send postcards bearing family portraits over the holidays, while others opt for wedding-themed postcards as save the date invitations and thank you notes. Whatever it may be, a postcard is a great object to keep for as long as you wish.

Rustic Wedding Postcard

Vintage Airmail Postcard

Chalkboard Wedding Postcard

Oversized Thank You Postcard

Tips for Designing the Perfect Postcard

Apart from printing companies, there are individuals who would rather craft their own postcards than buying one from a store. Whatever your reason for doing so may be, here are some useful tips to keep in mind when designing a postcard:

• Inspect the basic qualities of your postcard. No matter what type of occasion you’re making a postcard for, you have to make sure it’s worth the money. So ask yourself, is the card suitable for printing? Is it of high-quality? Assess whether it’s durable or not and decide upon a glossy or matte material. Remember, the quality of your postcard plays a significant role in the overall impact it leaves a person.
• Never underestimate the power of color. There are different things that people look for in a postcard, visual appeal is one of them. Color can change a person’s perception of an object really easily, so you need to make sure that the colors used are pleasing to the eye. This is more of a make or break situation, as colors can either enhance the postcard or distract the viewer from the central point of interest.
• Include relevant images. Think of it this way, if you choose a random image without putting much thought into it, you could be sending the wrong message. Whether you use graphics or a real photograph for it, make sure it stays relevant to your purpose.
• Keep it simple. There’s nothing wrong with being creative, just as long as you don’t go overboard with your design. Make sure to add the necessary details that people would like to see in a postcard, such as the text and the graphics. But remember to keep the text to a bare minimum as well, you don’t want your postcard to scare away customers with its chaotic, over-the-top design. It has to appeal to its target market, while still serving its intended purpose effectively.
• Make it stand out. Give your audience a reason to choose your postcard among the hundred other options they have. How about including other creative elements that aren’t a part of the standard postcard? Like rounded corners perhaps? Be innovative with your creation by coming up with design ideas that could grab a person’s attention at first glance. It might seem risky to do, but the good outweighs the bad when you work hard for it.
• Don’t forget to proofread. There’s nothing worse (or more entertaining rather) than a postcard consisting of typographic errors. Quality assurance is something you should never overlook. Not only will it create a negative impression towards your brand, but it’s also a complete waste of resources.

Nowadays, we might consider the idea of writing and be sending postcards as a thing of the past. But there’s something heartwarming about it, like knowing that someone even thought about you at a certain moment. So stop worrying about what people would think and engage yourself in this simple yet worthwhile act. In the end, it’s all about brightening someone’s day with a simple yet meaningful postcard.