A company’s functions can be categorized into five integral categories and these are planning, organizing, staffing, directing and controlling. Marketing is a part of planning; the main function of marketing is to establish a proper relationship with the firm’s consumers and be able to properly propagate to them the details and workings of the product ensuring consumer satisfaction. A marketing report is primarily responsible for presenting a proper picture consisting of an analysis of the marketing strategy taken up by firms and organizations. It is used to review whether the strategy adopted is both effective and efficient at the same time.
Here are 12+ Marketing Report examples and templates for your reference.
The above template is a generic marketing report template responsible for presenting the company objectives and financial summary. It shows the financial effects of the strategy adopted by the firm and how the product being propagated about has fared in the market. This template is inclusive of a projected profit and loss statement and balance sheet, which helps the firm in keeping track of the monetary effects of the strategy being adopted by the marketing team.
This template is specifically used to present a marketing report of a restaurant to the owner showing whether the ideas taken up to attract customers are effective or not. It brings forward the vision and objectives of the restaurant and how well the marketing plan constructed is helping in fulfilling these objectives.
Email marketing report template helps in strengthening business not only online but offline as well. This template consists of the problems arising from doing business online and solutions to these problems. It presents a list of activities and the risks related to them. This report also brings forward the gaps in the marketing strategy and how to further avoid them.
This template helps in creating a marketing report of products being marketed through social media platforms available on the world wide net. This report gives a numeric figure of the number of consumers, the number of followers and the status of the product in the market.
The template provides a comprehensive view of the marketing schemes adopted and the goals achieved through them. It gives a proper strategy analysis of the marketing scheme applied by the firm fully inclusive of the strengths of the company, the weaknesses to be taken care of, the opportunities to be taken advantage of and the threats to be avoided.
The location plays a very important role in the marketing of a product for sale. When formulating a marketing strategy, the location where the product is to be advertised in, should also be kept in mind as it helps in effective and efficient campaigning of the product, thus producing better results. Pricing and the kind of consumers to be attracted can also be determined from the location of a firm and its marketing spots.
This template specifically focuses on firms trying to invade the digital market. This template helps an organization to create a sample survey of the product through the internet thus giving the firm a better idea about the demand of the product in the global market.
This template emphasizes mainly on the marketing strategy of a firm selling organic products. The marketing goals of an organic product are very different from that of mass consumable products. This template contains a proper description as to who are interested in buying these products, a proper statistical evaluation of the demand of the product in the market and how to attract more consumers.
This template provides a marketing report that gives a monthly analysis of the amount of progress made by the firm in each month for filling up vacant units in their housing project. The report consists of all generic information including the name of the firm, its objectives and the marketing activities taken up by the firm to advertise and increase awareness about the units on offer.
The template mainly focuses on providing valid data by a firm related to the user of any particular product in the market. It is simply a form requesting for identification proof of the company or the person that require this data in order to ensure the information is provided to the right entity or person.
This template helps firms trying to promote a particular destination and attract more tourists. The template comprises of a brand positioning statement and the names of the websites and social media sites, the destination being advertised in.
This template provides a marketing report created by consultants hired by the firm. Since the process of making a marketing report is quite elaborate, many firms outsource it to consultants. This template mainly comprises of a comparison and analysis of the organization’s market situation with the rest of the firms selling the same products.
Marketing reports, on the basis of time, are of three types – annual, monthly and quarterly. This template provides the company with a quarterly report of the marketing ideas attempted by the firm. It comprises of goals of the company along with the results achieved by implementing the marketing strategy formulated by the firm.