Hosting a backyard BBQ is a lot of work. Not only do you have to get all the essentials ready before the big day, but you need to make sure that people know about the event as well.
With the many advertising methods there is, flyers continue to be one of the most cost-effective ways to get your message across. However, crafting a flyer is also pretty tricky. If not done correctly, the time and energy spent organizing the event and disseminating these backyard BBQ flyers will be put to waste.
The difference between a professionally designed flyer and a poorly crafted business flyer is not in the editing software itself, rather, it’s in the four stand-out features that all flyer designs need.
1. Color: If you want to make a good impression, consider investing in full-color prints. Distributing photocopies of the flyer might seem like a money-saving option, but you can’t rely on it to provide you with a higher financial benefit in the long run. Using colors to elicit a particular emotion and to reinforce your brand identity is sure to generate a positive response.
2. Quality Finish: The look and feel of your flyer is just as important as the content. Apart from transforming your flyer into a more durable and less prone to tear and crumple type of material, a higher quality paper also adds value and importance to the flyer. This will attract the eyes and make the flyer worth keeping as well.
3. White Space: Less is more in the world of advertising. Adding too much text to your flyer is bound to distract viewers from the core message being conveyed. This also leaves a cluttered layout which can negatively affect the readability of your content. To avoid this from happening, the proper application of white or negative space is key.
4. Size: An average flyer comes in a standard 8.5”×11” paper size. But even then, it wouldn’t hurt to break the norm by using a size smaller or larger than that. This depends on the amount of information you want to deliver along with how the event flyer will be distributed or displayed.
5. Call to Action: Backyard BBQs are a popular outdoor event for a family get-together, company gathering, and college party. To ensure a good turnout for your event, your party flyers need to have a call to action. This will prompt a desired reaction from your audience to ensure the success of your marketing efforts.
You don’t need a degree in graphic design to produce quality flyers. With the widespread availability and easy access to many graphic tools and programs, turning a blank canvas into a marketing masterpiece is not as daunting as it seems. That being said, here’s how you can develop a captivating backyard BBQ flyer in six simple steps:
1. Plan out a concept:
Think about what you want to convey with your flyer. Are you a restaurant with BBQ meals as your main specialty? Do you want to showcase your BBQ menu to attract customers? Or perhaps your nonprofit is hosting a BBQ cookout to raise funds for a cause? This will help you determine the design and format of the advertising flyer before moving forward to the next step.
2. Decide on the format:
Like a poster design, some flyers are one-sided with the back cover left blank. This works for promoting an offer or event with less text elements required. But if your aim is to deliver a good chunk of information to readers, a two-sided (or even a three-sided) flyer format would be more suitable. The number of sides would depend on the amount of things you want to say to your audience.
3. Rank the information:
Once you have decided on a format, add in the necessary information to your flyer. Prioritize and organize should be your motto for this. You can do so by highlighting titles, styling words in bold or italic, and changing the size of your fonts. Play around with typography to see what you can do to make your flyer readable and attractive.
4. Add graphic resources:
Graphic resources such as illustrations and photographs add to the visual imagery of your flyer. Make sure to choose photos that are eye-catching enough to garner attention and are relative to your core message. Do this carefully, as the wrong photo could potentially ruin your branding efforts.
5. Include contact details:
This should tell readers how you want them to respond as soon as they finish reading your flyer. Given how BBQ flyers carry a promotional purpose, you need to give the receiver a reason to keep it. Including your contact information, such as your website URL, phone number, email address, and social media profiles is sure to come in handy one day.
6. Double check before printing:
The last thing you’d want to discover is a little mistake in your copy or design after you have just finished printing an entire batch of flyers. This can ruin all your hard work, and starting over can be very costly. Be sure to proofread the document and to review every element to see if they meet the specified requirements.
Many advertisers make the common mistake of making a flyer that focuses almost exclusively on images and other design elements. While the visual aspect of your flyer can draw attention, it won’t be enough to keep readers engaged. So to develop a well-balanced backyard BBQ flyer, refer to the following tips:
Choosing the appropriate size for your backyard BBQ flyer is pretty easy, especially when you’ve figured out how you plan to distribute it along with the amount of information that it contains. Listed below are the common flyer sizes you’re likely to use:
Making a backyard BBQ flyer is a lot easier than you think. You can either craft the flyer from scratch through the steps listed above, or you can download one of the ready-made templates provided in this article. With a template, you can easily customize both text and graphic elements to suit your purpose and preference. Considering how these flyer templates are already designed to meet the standard printing requirements, you can have the flyers printed immediately after you have finished designing and reviewing your content.
Opaque papers are often used for marketing tools like business flyers and company brochures. You can choose between a coated or uncoated offset paper, which is an ideal paper material to write on. But if you’re more concerned about the flyer’s lifespan, a more durable option would be a thicker paper type with a high gloss finish.
Imagine spending most of your days planning and organizing a backyard BBQ event only to have a handful of people come. Your marketing strategy will greatly influence the turnout of the event, so be sure to create a flyer that can help you accomplish this goal. Aside from the flyer being a good communication device, it can also widen your market reach and connect with an audience in a more personal and direct manner.
Never neglect the overall look and feel of your flyer, regardless of what it’s meant for. So with the help of these design ideas and templates, you’re sure to craft the perfect backyard BBQ flyer in no time!