Every day, at least one person from somewhere around the world is enjoying taking delight in a festival or a celebration. Events and special occasions, but the struggle that comes with event planning never get easy. This is also true for event promotions. Among the most trusted promotional means to introduce your event to the public is through the use of event brochures. Even if they seem untrendy compared to social media stunts that most marketers utilize today, brochures still take center stage when it comes to advertising. Get your fill of our event brochure examples by scrolling down below.
An event brochure is a brochure that markets any event or an occasion. On most occasions, it’s for commercial purposes or to encourage the event’s target audience to attend. Nowadays, event planners can switch to digital marketing means completely, but a brochure’s advantages are too hard to resist. According to Medium, brochures are still a go-to marketing material because they are visually attractive and can have more information than other print methods.
Learn how you can design your own event brochure through the steps down below:
Start by gathering all information pertaining to the event that you’ll need your brochure to have. This includes the events location, schedule, and title. Unlike flyers, a brochure has a lot of space to offer to make room for more details, you can briefly talk more about the event and what are some of the highlights that the audience must know. In most events, to gather more audience, they feature their event’s guests, speakers and featured artists to stir the crowd.
You can’t know if your information fits the layout perfectly unless you test it. Do a rough draft that closely resembles your brochure’s actual size. You can do it in written form or edit it on screen, whichever you prefer. See if the details you’ve gathered are too long or too short for the layout. You won’t definitely want to crowd your brochure space with too much content. A wordy content would repel attention because people tend to shy away from lengthy reading materials. The rough draft will also help you picture out what you want your result to be. In doing so, you’ll be able to brainstorm brochure design ideas during the process.
Because it’s an event brochure, you would most likely need to base your brochure graphic design on what the occasion is all about. If it’s a seminar or a discussion, your conference brochure needs to employ a more formal and sophisticated design instead of those that use elaborate fonts and bright background colors. In most cases, events have a predetermined motif and design. If the event’s theme is a beach party, your program brochure should have those iconic fruity vector icons and pastel shades.
You can never get wrong with a few pictures on your brochure. In fact, they’re great visual enhancers. They elevate your brochure’s design as they convey meaning and a different sense of attractiveness. People are also more drawn to pictures rather than texts. Aside from its contribution to an increase in aesthetic value, it also speaks of credibility. If you’re making a fundraising brochure or a charity brochure, adding pictures of those who will benefit from the event will most likely encourage your target audience to join.
A brochure advertises products and services while a pamphlet contains informative details about a certain topic.
Aside from the two that are mentioned, other brochure fold varieties are roll fold, Z fold, gate fold, accordion fold, and parallel fold.
The most common brochure size, when not folded, is 8.5″ x 11.”
It’s undeniable that brochures still hold that charm that made them a prime choice for advertising years ago. If there’s anything that digital marketing did to brochures, they didn’t slow it down. It made it unique and better. Using print media in a digital world makes you unique. It brings back nostalgic memories that people are often fond of. Get your own event brochure among our collection and download now!