Entrepreneurship
Life
Goals
Foundation
&
Craft
YEARS
0 –2
01
Ship
something
real
within
12
months
Put
a
paid
product
in
front
of
strangers
,
even
if
it
'
s
small
and
imperfect
.
The
first
version
is
a
question
,
not
a
statement
.
02
Earn
your
first
$
10,000
in
revenue
Proof
that
someone
will
pay
money
for
what
you
build
—
not
just
clap
for
it
on
launch
day
.
03
Talk
to
100
customers
Keep
a
running
document
of
every
conversation
.
Read
it
back
quarterly
and
watch
your
assumptions
die
.
04
Build
a
weekly
operating
rhythm
you
protect
One
day
building
,
one
day
selling
,
one
day
thinking
.
The
calendar
is
the
strategy
.
05
Learn
to
sell
without
flinching
Describe
what
you
do
in
one
sentence
,
to
anyone
,
without
apologizing
for
it
or
adding
caveats
.
06
Write
in
public
every
week
for
a
year
Fifty
-
two
pieces
of
thinking
,
published
.
It
compounds
faster
than
most
marketing
budgets
ever
do
.
1 / 7
Money
&
Traction
YEARS
2–5
07
Reach
$
1
M
ARR
—
or
$
1
M
in
owner
profit
A
business
that
pays
you
and
a
small
team
without
outside
money
is
a
different
kind
of
freedom
than
a
funded
one
.
08
Bank
24
months
of
personal
runway
The
best
negotiating
leverage
you
will
ever
have
is
not
needing
the
deal
.
09
Diversify
beyond
one
client
or
one
channel
No
single
customer
,
platform
,
or
partner
above
30%
of
revenue
.
Concentration
is
a
countdown
clock
.
10
Hire
your
first
five
people
well
Great
early
hires
make
the
next
twenty
easier
.
Bad
ones
cost
you
a
year
and
a
piece
of
your
enthusiasm
.
11
Build
a
product
that
sells
while
you
sleep
Recurring
revenue
,
self
-
serve
onboarding
,
or
a
sales
team
that
isn
'
t
you
at
the
end
of
the
funnel
.
12
Set
your
own
salary
—
and
actually
take
it
Founders
who
never
pay
themselves
build
quiet
resentment
into
the
company
and
call
it
sacrifice
.
2 / 7
Scale
&
Systems
YEARS
5 –1 0
13
Remove
yourself
from
day
-
to
-
day
operations
The
business
should
run
for
thirty
days
without
you
and
not
skip
a
beat
.
That
is
the
test
,
not
your
calendar
being
empty
.
14
Build
a
leadership
team
you
genuinely
trust
People
who
make
the
decisions
you
'
d
have
made
—
and
sometimes
better
ones
—
without
checking
with
you
first
.
15
Survive
two
downturns
A
recession
,
a
lost
anchor
client
,
a
failed
launch
.
Businesses
that
last
are
mostly
the
ones
that
got
tested
and
stayed
standing
.
16
Own
your
distribution
An
email
list
,
a
community
,
or
a
brand
people
search
for
by
name
.
Renting
an
audience
is
a
temporary
arrangement
.
17
Build
an
advisory
circle
that
tells
you
the
truth
At
least
two
people
with
explicit
permission
to
disagree
with
you
,
and
a
habit
of
actually
doing
it
.
18
Define
what
"
enough
"
looks
like
before
you
get
there
Write
the
number
down
and
date
it
.
Otherwise
the
target
moves
every
year
and
you
never
arrive
anywhere
.
3 / 7
Wealth
&
Independence
LIFET IME
19
Own
assets
,
not
just
income
Equity
,
property
,
index
funds
,
royalties
.
Income
pays
for
today
;
assets
pay
for
everything
after
it
.
20
Reach
financial
independence
The
day
work
becomes
a
choice
is
the
day
your
decisions
get
noticeably
better
.
21
Buy
back
ten
hours
a
week
Housekeeper
,
bookkeeper
,
assistant
,
driver
—
whatever
it
takes
.
Time
is
the
only
resource
you
cannot
earn
more
of
.
22
Build
one
asset
that
doesn
'
t
need
you
A
product
,
a
licence
,
a
rental
,
a
book
.
Something
that
earns
while
you
are
asleep
or
somewhere
without
signal
.
23
Teach
your
family
the
money
system
A
child
who
understands
compounding
has
a
four
-
decade
head
start
on
one
who
doesn
'
t
.
24
Give
a
fixed
percentage
away
,
starting
now
Five
percent
,
ten
percent
—
pick
it
while
it
'
s
small
and
let
it
grow
with
the
business
instead
of
deciding
later
.
4 / 7
Health
,
Mind
&
Longevity
DAILY
25
Protect
your
sleep
like
a
board
meeting
Founders
who
burn
out
at
34
don
'
t
get
to
enjoy
the
exit
at
50.
Sleep
is
the
cheapest
performance
lever
you
own
.
26
Train
four
times
a
week
for
life
,
not
for
the
quarter
Strength
is
the
asset
that
makes
every
other
asset
usable
.
27
Keep
one
relationship
that
has
nothing
to
do
with
business
A
partner
,
a
sibling
,
a
friend
from
before
.
Someone
who
does
not
know
your
ARR
and
does
not
care
.
28
Take
a
real
vacation
every
year
Two
weeks
minimum
,
laptop
left
at
home
,
someone
else
holding
the
pager
.
Book
it
before
the
year
fills
up
.
29
Build
one
mind
practice
and
keep
it
for
a
decade
Journaling
,
meditation
,
therapy
,
long
walks
without
a
podcast
.
Pick
one
.
Consistency
matters
more
than
the
choice
.
30
Get
an
annual
physical
and
act
on
the
results
The
most
expensive
thing
you
will
ever
ignore
is
your
own
body
.
Test
it
,
read
the
numbers
,
change
something
.
31
Keep
a
decision
journal
Write
the
call
,
the
reasoning
,
and
the
outcome
.
In
five
years
it
becomes
the
best
mentor
you
have
access
to
.
32
Read
twenty
books
a
year
,
half
outside
your
industry
Business
books
tell
you
what
everyone
already
knows
.
Everything
else
tells
you
what
nobody
in
the
room
has
read
.
5 / 7
Leadership
&
People
O NGO ING
33
Make
five
people
materially
better
off
Employees
who
bought
homes
,
cleared
debt
,
or
left
to
start
their
own
thing
because
of
your
company
.
34
Build
a
culture
you
'
d
want
your
kids
to
work
in
Write
the
values
down
,
then
enforce
them
—
including
the
uncomfortable
part
where
you
let
people
go
for
breaking
them
.
35
Mentor
at
least
three
people
every
year
Teaching
is
how
you
find
out
what
you
actually
know
,
as
opposed
to
what
you
repeat
.
36
Run
a
company
where
bad
news
arrives
early
The
absence
of
bad
news
is
the
loudest
warning
signal
a
founder
can
receive
.
37
Give
a
young
founder
their
first
cheque
Reinvest
in
the
next
generation
on
purpose
,
not
by
accident
,
and
stay
reachable
afterwards
.
38
Say
thank
you
in
writing
,
specifically
,
often
Name
the
person
,
name
what
they
did
,
name
why
it
mattered
.
It
costs
nothing
and
people
keep
the
notes
for
life
.
6 / 7
Impact
&
Legacy
DECADE
+
39
Build
something
that
outlives
your
involvement
The
highest
form
of
a
company
is
one
that
no
longer
needs
its
founder
to
keep
going
.
40
Solve
a
problem
bigger
than
your
bank
account
Write
down
what
the
world
looks
like
if
you
win
.
If
it
'
s
only
better
for
you
,
the
goal
needs
rewriting
.
41
Get
to
"
known
for
one
thing
"
Pick
a
domain
and
become
the
person
people
call
first
in
it
.
Generalists
get
invited
to
meetings
;
specialists
get
hired
.
42
Start
a
fund
,
a
scholarship
,
or
a
foundation
Small
is
completely
fine
.
It
just
needs
to
exist
,
be
funded
,
and
keep
running
after
the
launch
dinner
.
43
Write
your
story
down
,
failures
included
The
successes
teach
nothing
that
can
be
copied
.
The
failures
are
the
part
other
founders
actually
need
.
44
Leave
the
industry
better
than
you
found
it
Pay
people
fairly
,
honor
contracts
when
it
'
s
inconvenient
,
and
don
'
t
be
the
founder
everyone
else
warns
each
other
about
.
7 / 7
